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The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.

Inbound Marketing Strategy is the solution best suited to new consumer habits. Discover what an Inbound Marketing Strategy really is, the benefits and the different stages of its successful implementation.

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

Discover what not to miss for an in-depth comparison of PIM software. Before going too far in your PIM comparison, the « cost » and « features »...

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

To sell their products on Amazon, Product and Marketing teams must systematically rework their data. Using PIM software enables…

We explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.

MDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.