Alpia PIM

What is PIM?

PIM stands for Product Information Management.
It is a software solution for centralizing maintaining and circulating product information on all presentation and sales channels.

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What does it provide?


Take control over the quality of your information and avoid errors


Ensure the consistency of information on all of your sales channels


Automate exchanges with the entire information system (ERP, CRM, e-commerce…)


Provide a high-quality product experience with contextualized information

Accelerate your

PIM simplifies the process of preparing and publishing product information


Who uses PIM?


To share comprehensive and reliable product information with all departments

Sales forces

To rely on an up-to-date source containing all types of information


To manage customer relations and rapidly integrate rate updates


To supervise and automate processes and discussions within the IT department

What information does it manage?

The PIM enables you to manage and structure all types of information

Texts, images, videos, PDF, digital fields, reference lists, URL, attachments… The PIM enables you to define a precise structure for your product information, to organize it per product type and to manage all of its variations.

Marketing information
Marketing information
Logistics information
Logistics information
Technical information
Technical information
User information
User informations

Centralize and organize

The PIM is fully integrated into your information system. It interacts with your ERP and DAM, publishes to your websites (CMS, e-commerce platforms), your mobile applications, your distributor networks (XML flow, APIs), and your automated page layout tools.

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