mockup pim product sheeet

Provide a unique product experience

Discover the Goaland solution, the comprehensive, powerful, and fully configurable PIM solution which allows you to offer an incomparable product experience for your customers: high-quality, contextualized product information on each of your selling channels.

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With the Goaland solution

-50%

reduction in time to market

+33%

in additional revenue

-70%

reduction in workload

High-quality product information is the key to a successful customer experience

87% of shoppers say that product information plays an important role in their decision to buy.
A comprehensive information

Shoppers are increasingly demanding and are becoming experts in their product searches: they want to find exhaustive and detailed information.

Create comprehensive and high-quality product datasheets
A contextualized information

Shoppers expect to find customized information adapted to their country and language but also consistent with their chosen selling channel.

Prepare your eCommerce site for an international audience
A reliable information

Your product information needs to be top quality, updated and error free. Otherwise, shoppers will quickly turn toward your competitors.

The steps for improving the quality of your product information

Why is product information so difficult to manage ? 

86% of businesses have their product data dispersed across several information sources.
56% use more than five different applications to manage their product data.
Working in silos

Marketing, purchasing, sales department, production, R&D, IT… Many different departments are involved in the preparation of product information with different processes and objectives.

Dispersed information

Product information is scattered among different applications (ERP, CRM, eCommerce, marketplaces, Excel files…) which don't communicate well together.

More and more channels

There are increasingly more selling channels (eCommerce, marketplaces, social selling distribution networks…), each one has its specificities, and you can't keep expanding your teams indefinitely to manage them.

No global picture

How to know if your information is high quality? If all your products have been put online? If translations have really been done after each modification? If data has been adapted to each selling channel?

Goaland PIM: the solution for managing the product experience

75% of shoppers expect to have a consistent product experience across all selling channels.

Centralize, enrich, distribute

These are the 3 main functions of PIM: it should enable the different teams to automatically gather all product information in one place, to enrich it easily and to distribute it in a manner adapted to each selling channel.

Automate and orchestrate

A PIM must save you time. This is why the Goaland solution has numerous functions enabling you to automate processes but also to organize and facilitate all interactions with product information.

Measure, control

Goaland PIM is the control center for your product information: it analyzes data and flow in real time to guarantee the quality and the smooth operation necessary to provide your customers with unique product experiences.

Work autonomously

With its “no code” approach and its configuration possibilities, you have complete autonomy to adjust the Goaland solution to your company and to your existing challenges and any more to come.

How did Product Experience Management (PXM) come about?

The digital boom in the e-commerce industry had a profound impact on consumer habits. Heretofore linear and predictable, over the years the customer journey became more complex and less direct. Today, 73% of buyers check our more than one sales channel before making their decision. Ultra-connected and omnipresent, they often use several of the brand's different touch points: eCommerce website, Marketplaces, distributor websites, pure players, social networks… today's consumer can research and compare information wherever and whenever they want.

With the multiplication of sales channels, clients expect to find contents adapted to the different channels through which they engage with the brand. Among these contents, product information is the most important for the client's purchasing decision. The quality of images, the relevancy of product characteristics, consistency of price, level of detail in product datasheets… the buyer scrutinizes each product before making the decision to buy.

Consumer habits have changed radically giving rise to a new concept: Product Experience Management (PXM). The new Grail of e-commerce, Product Experience Management or PXM, involves adjusting product information to suit each sales channel, target or context. A customer-centric approach aimed at creating an exceptional and unique customer experience.

PIM & PXM: how do they work together?

As digital develops, businesses have been multiplying the systems and tools used to handle large volumes of product related data (ERP, CRM, PLM, e-commerce platforms…).

This dispersion of information sources generates errors such as the omission of certain obligatory elements (EAN code, product type, brand name) or poorly structure product descriptions. These errors which can appear to be minor, leave a negative impression and can have a huge impact on brand image.

PIM and e-commerce

According to a survey by Onespace, 98% of buyers abandoned their purchase because of incomplete or incorrect product information. This is why it's important that any information relating to your products be faultless, as it is both a conveyer of your brand image and a key element in your customers' shopping experience.

Goaland's PIM solution and its print module were designed to cover all the problems encountered by e-commerce industry businesses.

Trusted partners

Goaland has been working alongside over 40 brands, supporting the implementation of their omnichannel strategies. Backed by our experience in product experience management, we place quality of service and attention to detail at the very core of our business model. Our consultants are present and at your service at every step of your corporate project: platform configuration, structuring product information, managing interactions with the existing software solutions in your IS.

In this digital era, Product Experience Management is relative to all industries. Our clients are major stakeholders in the Tourism, Industry, Publishing, Retail and Energy industries. To provide you with solutions adapted to your precise needs, we have developed our expertise in the industry struggles that you encounter every day.

See how our solutions are used on a daily basis by Belambra , hotel and resort specialist, but also by Weber Saint-Gobain , leader mondial de solutions à base de mortier, Allibert , world leader in mortar based solutions CCAS , organizer of social activities for French electricity and gas industries.

Control your product experience fully from start to finish

Nowadays, wherever you are, buyers are hyper connected! Increasingly demanding, they expect product information to be consistent, customized, and complete, whatever the channel used to connect with the brand.

This is a revolution in consumer habits that requires a complete overhaul in the way product information is processed, in particular in the e-commerce sector. To meet these new challenges, businesses are increasingly turning towards Product Information Management solutions known as (PIM) to provide a global and coherent product experience on all sales channels.

Boosting your efficiency in production information management, simplification of the product data enhancement process, accelerating your Time To Market, increasing sales… PIM solutions have numerous benefits in the implementation of an omnichannel strategy and enable you to communicate consistent, up to date and complete product information in the right place and at the right time.

To provide an exceptional product experience for your customers, check out Goaland's PIM solution.