Check out the Goaland solution, the PIM (Product Information Management) system that is comprehensive, powerful, and fully configurable to adapt to your business (rather than the other way around).
Our clients
reduction in time to market
in additional revenue
reduction in workload
Shoppers are increasingly demanding. They are becoming experts in product searches and want to find exhaustive and detailed information.
Shoppers expect to find customized information adapted to their country and language but also consistent with their chosen selling channel.
Your product information needs to be top quality, updated and error free. Otherwise, shoppers will quickly turn toward your competitors.
Marketing, purchasing, sales department, production, R&D, IT… Many different departments are involved in the preparation of product information with different processes and objectives.
Product information is scattered among different applications (ERP, CRM, eCommerce, marketplaces, Excel files…) which don't communicate well together.
There are increasingly numbers of selling channels : eCommerce, marketplaces, social selling distribution networks… each one has its specificities, and you can't keep expanding your teams indefinitely to manage them.
How to know if your information is high quality? If all your products have been put online? If translations have really been done after each modification? If data has been adapted to each selling channel?
PIM halves the workload around managing product information and improves the operational efficiency of Product and Marketing teams.
PIM simplifies the product information enrichment process, reducing it from 15 steps to just 6.
PIM improves control over product information and significantly shortens the time to market, reducing it from several weeks to just a few days.
These are the 3 main functions of PIM: it enables the different teams to automatically gather all product information in one place, to enrich it easily and to distribute it quickly and in a manner suited to each selling channel.
A PIM must save you time. This is why the Goaland solution has numerous functions enabling you to automate processes but also to organize and facilitate all interactions with product information.
Goaland PIM is the control center for your product information: it analyzes data and flow in real time to guarantee the quality and the smooth operation necessary to provide your customers with unique product experiences.
With its “no code” approach and its configuration possibilities, you have complete autonomy to adjust the Goaland solution to your company and to your existing challenges and any more to come.
Smart Comparison and Analysis is an innovative AI based module of the Goaland PIM that automatically retrieves detailed product information from the websites of your competitors, distributors and sales network and integrates it into your PIM.
Use the Smart Comparison and Analysis module, to compare your product offer efficiently with that of your competitors: prices, stocks, keywords, classifications, product information… Control the distribution of information and analyze your own environment.
Our expertise in product experience management, means that quality of service and « attention to detail » at the very core of how we do our job. Our consultants are available and « attentive to your needs » at every stage or your company's project.
A team will be dedicated to supporting you through customization of your platform: definition of the data model, retrieving existing data, organization of user access management…
Our team manages interaction between the PIM and the existing solutions in your Information System: ERP, CRM, eCommerce websites… and creates specific connectors on demand.
We support you as you get to know your PIM and with the administration of its features to ensure that you can use it autonomously as quickly as possible.
They are major stakeholders in sectors such as tourism, industry, publishing, retail, energy…
Major provider of accommodation in the tourism and vacation industry
Publishing, press and audio‑visual group
One of the companies in the Saint-Gobain group, world leader in building materials
Leading French cosmetics company
The challenges of product content syndication
Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.
E-merchandising: definition and primary levers
Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.
Data governance: definition, steps to follow, and the role of PIM in its implementation
Read our definition of data governance, the steps involved, and the importance of using PIM for its implementation.