media-participations mediatoon
logo-media-participations logo test 3

Publishing, press and audio-visual group

Federate different professions around a shared tool

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Key elements of the project

Centralized management of product information
Interconnection with the IT system via ESB Talend
Collaborative workflow for preparation and approval of product datasheets
Automated production of print media

At Media-Participations, over 200 employees use the Goaland solution every day to ensure the optimal quality of product information across all selling channels (bookstores, specialist stores, Marketplaces, retail…) and communication channels (sales arguments, sales support tools, catalogs…).

In becoming the company's central reference source, the Goaland solution introduced new working methods which encourage multi‑profession and multi-unit collaboration at different stages of the selling cycle. Goaland also helped to improve the group's print strategy and boost team productivity, speeding up the production of all types of communication media.

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