media-participations mediatoon
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Publishing, press and audio-visual group

Centralization, inspection, optimization, and distribution of product information for all the group's activities

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Key elements of the project

Centralized management of product information
Interconnection with the IT system via ESB Talend
Collaborative workflow for preparation and approval of product datasheets
Automated production of print media

At Media-Participations, over 200 employees use Alpia PIM/Arsia on a daily basis to ensure the optimal quality of product information across all selling channels (bookstores, specialist stores, Marketplaces, retail…) and communication channels (sales arguments, sales support tools, catalogs…).

In becoming the company's central reference source, Alpia PIM introduced new working methods which encourage multi-profession and multi-unit collaboration at different stages of the selling cycle. The group's print strategy was improved, with Arsia boosting the teams' productivity, speeding up the production of all types of communication media.

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