Goaland PIM, the solution for marketing production agencies

Marketing production agencies produce a wide variety of content every day: catalogues, POS displays, product sheets, banners, videos and promotional microsites.

Goaland centralizes product data, automates layout across all types of media and streamlines collaboration with clients.

The result: faster, more consistent productions perfectly adapted to every channel — from print to social.

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The challenges faced by marketing production agencies

68% of marketers say managing multi‑format content (print, digital, video) is one of their biggest challenges

55% of production teams report that delays in approvals and multiple versions slow down final delivery

With the proliferation of formats, complex client workflows and pressure on deadlines, agencies face increasing constraints.

Product data scattered and often outdated.

Manual exchanges with clients that extend timelines.

Cumbersome, low‑collaboration approval processes.

Hard‑to‑maintain consistency across print, digital and social channels.

How Goaland addresses these challenges

Centralization and content consistency

Goaland PIM brings together all product data, texts, media and videos in a single platform, guaranteeing perfect consistency across media and distribution channels.

Multichannel production automation

Thanks to the Print, Display and Video modules, as well as Digital Shelf Promotion, you can accelerate the creation of all your marketing materials: catalogs, POS displays, visuals, banners, motion designs, videos, and promotional microsites — modern alternatives to traditional paper leaflets.

Simplified approval and distribution

Goaland's built-in workflow speeds up approvals (comments, annotations, versioning and rules) and streamlines go‑live: export for print or publish online to brand portals and social networks — consistently and at scale.

Present professional quality documents

The print module is based on Adobe InDesign Server© and can produce large volumes of top-quality documents: catalogs, leaflets, flyers…

More about the print module

Produce marketing videos in record time

The Video module is powered by Adobe After Effects© to automatically generate videos from your PIM data. Create product videos, animated banners and promotional campaigns in minutes, with a professional finish and brand consistency across every channel.

Learn more about the video module

The challenges faced by marketing production agencies

With the proliferation of formats, complex client workflows and pressure on deadlines, agencies face increasing constraints.

“ The Goaland PIM solution literally made our lives easier as we work with 6 countries who each manage their websites independently. I now have a global view of our 4 brands, which increases the efficiency of exchanges with the sales teams and boosts sales. ”

Hakim OUAHABI, Chef de Projet Digital, Saint Gobain Plafonds

Check out the customer case study

“ This powerful and flexible tool, with high quality tech support from the editor, allowed us to merge four product repositories from separate systems in one application « the Goaland PIM » in under 6 months. ”

Laurent BOURGUIGNON, Urbaniste SI, Média-Participations

Check out the customer case study

“ The implementation of Goaland solutions brings daily benefits: more efficient collaboration between teams, increased productivity, acceleration of time to market, improved quality of product information… ”

Pedro Lopes, Directeur de Développement SI, DDB

“ The Goaland solution is both powerful and simple: structured data available to all, incomparable simplicity in its interconnection with other tools, and collaborative real time teamwork with full automation. ”

Stéphane GUICHARD, Directeur général adjoint, Havas Factory

Our customers

Havas
A subsidiary of Vivendi, one of the world's prime communication groups.

tag.
Worldwide partner for brands and agencies for content production.

DDB
A company in the Omnicom Group, an integrated communication agency.

Chat with one of our experts

Goaland PIM, the solution for marketing production agencies

The challenges faced by marketing production agencies

Product data scattered and often outdated.

Manual exchanges with clients that extend timelines.

Cumbersome, low‑collaboration approval processes.

Hard‑to‑maintain consistency across print, digital and social channels.

How Goaland addresses these challenges

Centralization and content consistency

Multichannel production automation

Simplified approval and distribution

Present professional quality documents

Produce marketing videos in record time

The challenges faced by marketing production agencies

Our customers

HavasA subsidiary of Vivendi, one of the world's prime communication groups.

tag. Worldwide partner for brands and agencies for content production.

DDBA company in the Omnicom Group, an integrated communication agency.

Havas
A subsidiary of Vivendi, one of the world's prime communication groups.

tag.
Worldwide partner for brands and agencies for content production.

DDB
A company in the Omnicom Group, an integrated communication agency.