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Is social media the new search engine?
Guide and advises

Is social media the new search engine?

Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.

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Anticipate Black Friday 2024 and Reach Your Potential
eCommerce

Anticipate Black Friday 2024 and Reach Your Potential

Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.

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Halloween: Marketing Strategies and Inspirational Brand Examples
Trends

Halloween: Marketing Strategies and Inspirational Brand Examples

Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.

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Power-up your video marketing campaigns
Guide and advises

Power-up your video marketing campaigns

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

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GTIN : definition, advantages and why PIM can guarantee their reliability
Definition

GTIN : definition, advantages and why PIM can guarantee their reliability

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.

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Rethink your print advertising in this era of consent-based marketing
Trends

Rethink your print advertising in this era of consent-based marketing

Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.

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GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation
Guide and advises

GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation

Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.

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Ecommerce: is your content misleading?
eCommerce

Ecommerce: is your content misleading?

Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.

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Social Proof: what it is and how to utilize it
Definition

Social Proof: what it is and how to utilize it

Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.

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Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation
Trends

Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation

Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.

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Using AI to generate blog articles: not such a good idea
Guide and advises

Using AI to generate blog articles: not such a good idea

Read how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.

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Supply Chain: the importance of data quality
Definition

Supply Chain: the importance of data quality

Read the definition of the supply chain and how data quality can be a lever for optimizing yours.

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