Is social media the new search engine?
Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.
Anticipate Black Friday 2024 and Reach Your Potential
Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.
Halloween: Marketing Strategies and Inspirational Brand Examples
Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.
Power-up your video marketing campaigns
Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.
GTIN : definition, advantages and why PIM can guarantee their reliability
Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.
Rethink your print advertising in this era of consent-based marketing
Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.
GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation
Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.
Ecommerce: is your content misleading?
Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.
Social Proof: what it is and how to utilize it
Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.
Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation
Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.
Using AI to generate blog articles: not such a good idea
Read how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.
Supply Chain: the importance of data quality
Read the definition of the supply chain and how data quality can be a lever for optimizing yours.