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E-merchandising: definition and primary levers
eCommerce

E-merchandising: definition and primary levers

Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.

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Data governance: definition, steps to follow, and the role of PIM in its implementation
Work process

Data governance: definition, steps to follow, and the role of PIM in its implementation

Read our definition of data governance, the steps involved, and the importance of using PIM for its implementation.

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Generative AI: 5 business examples to inspire you
Artificial Intelligence

Generative AI: 5 business examples to inspire you

Heinz, Nike, Transavia, Zalando… Check out these 5 examples of generative AI used by businesses, to get some ideas.

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6 key trends to follow in 2024
Trends

6 key trends to follow in 2024

Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.

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AI washing: how businesses are using and abusing it and the resulting impacts
Artificial Intelligence

AI washing: how businesses are using and abusing it and the resulting impacts

Read how AI washing is being used and abused, and the resulting negative impacts on the credibility of this technology.

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Create comprehensive and high-quality product datasheets
eCommerce

Create comprehensive and high-quality product datasheets

Check out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.

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Inflation: adapt your business to new consumer behaviors
Trends

Inflation: adapt your business to new consumer behaviors

Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.

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Generate your datasheets automatically with PIM
Publication production management

Generate your datasheets automatically with PIM

Discover the main challenges facing manufacturers of electronic components when designing their datasheets and how PIM can simplify the task.

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Use ChatGPT to write your product descriptions
Artificial Intelligence

Use ChatGPT to write your product descriptions

Find out what ChatGPT really is and how best to use it to write your product descriptions.

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6 tips for improving the delivery experience for online shoppers
Guide and advises

6 tips for improving the delivery experience for online shoppers

Read our 6 essential tips to help you provide a unique shopping experience.

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Ecommerce: optimize the online payment experience
eCommerce

Ecommerce: optimize the online payment experience

A variety of payment methods, installment payment, reassurance for consumers… Discover the importance of the online payment experience and some tips for making it exceptional.

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Conversational Marketing: definition, benefits, and implementation
Definition

Conversational Marketing: definition, benefits, and implementation

Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.

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