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What today’s e-shoppers are looking for
Trends

What today’s e-shoppers are looking for

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today’s consumers that a brand must embrace to remain competitive.

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Use video to improve your product pages
eCommerce

Use video to improve your product pages

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

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PIM and AMAZON: manage your product information effortlessly
Product Information Management

PIM and AMAZON: manage your product information effortlessly

Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.

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PIM, ERP and CRM: purposes and synergies in product information management
Definition

PIM, ERP and CRM: purposes and synergies in product information management

PIM, ERP and CRM can work together to guarantee the quality and accuracy of product information. We explain the specifics of each solution and how you can use them together to manage your product information in the best way possible.

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PIM and MDM: guaranteeing data quality
Definition

PIM and MDM: guaranteeing data quality

It has become essential to implement specialized data management software, among which we find PIM (Product Information Management) and MDM (Master Data Management). Find out all you need to know to help you choose the data management solution best suited to your needs.

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5 eCommerce trends to follow closely
eCommerce

5 eCommerce trends to follow closely

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.

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PIM and Shopify: Optimize your product information management
eCommerce

PIM and Shopify: Optimize your product information management

The eCommerce website has become a crucial selling channel. Alongside physical stores, they are the distribution channel generating the most sales (73%). To persuade a potential buyer, it is essential that they contain reliable and accurate information...

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10 prerequisite PIM features
Guide and advises

10 prerequisite PIM features

It has become essential to consider product information matters for any business wishing to remain competitive. 98% of consumers are likely to abandon a purchase if the product information is incorrect or incomplete.

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PIM vs Excel: guarantee the quality of product data
Work process

PIM vs Excel: guarantee the quality of product data

Product information is the basis of any sales strategy. 87% of shoppers consider it to be a vital element of their decision to purchase making it necessary to provide them with comprehensive, accurate and up to date product information. To achieve this, using Excel is just is not enough.

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PIM and Marketing strategy: create compelling product pages
Product Information Management

PIM and Marketing strategy: create compelling product pages

In an eCommerce context, the product page becomes an essential element of your marketing and sales strategy. It provides your buyers with the key information on the product they are researching. 87% of shoppers say that this information plays an important role in their decision to buy.

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PIM: build your SEO strategy
Product Information Management

PIM: build your SEO strategy

Search engines have become a popular source of information among consumers. 89% of shoppers take search engine results pages (SERP) into consideration when deciding on a purchase. It is essential to implement a solid SEO strategy to remain competitive.

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5 deadly errors for an eCommerce website
Product Information Management

5 deadly errors for an eCommerce website

The eCommerce industry is growing rapidly. Retail eCommerce sales are expected to double by 2023 to reach 6540 billion dollars. In an ultra-competitive environment, it is becoming a real challenge to provide your customers with the best possible product experience...

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