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How Covid-19 has impacted eCommerce
eCommerce

How Covid-19 has impacted eCommerce

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

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5 signs that you need a PIM
Product Information Management

5 signs that you need a PIM

Wasting time looking for product data, poor collaboration between teams, multiplication of errors in the information presented to the customer… Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

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PIM comparison
Guide and advises

PIM comparison

Making a successful call for bids for the implementation of a PIM project requires the business to go further into the details of the features available in PIM options on the market. They must also consider other essential criteria to guarantee the success of their project: quality and availability of support, autonomy of use and administration, training options, support throughout the project phases…

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Prepare your eCommerce site for an international audience and secure new market shares
eCommerce

Prepare your eCommerce site for an international audience and secure new market shares

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

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What today's e-shoppers are looking for
Trends

What today's e-shoppers are looking for

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.

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Use video to improve your product pages
eCommerce

Use video to improve your product pages

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

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PIM and AMAZON: manage your product information effortlessly
Product Information Management

PIM and AMAZON: manage your product information effortlessly

Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.

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PIM, ERP and CRM: purposes and synergies in product information management
Definition

PIM, ERP and CRM: purposes and synergies in product information management

PIM, ERP and CRM can work together to guarantee the quality and accuracy of product information. We explain the specifics of each solution and how you can use them together to manage your product information in the best way possible.

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PIM and MDM: guaranteeing data quality
Definition

PIM and MDM: guaranteeing data quality

It has become essential to implement specialized data management software, among which we find PIM (Product Information Management) and MDM (Master Data Management). Find out all you need to know to help you choose the data management solution best suited to your needs.

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5 eCommerce trends to follow closely
eCommerce

5 eCommerce trends to follow closely

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.

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PIM and Shopify: Optimize your product information management
eCommerce

PIM and Shopify: Optimize your product information management

The eCommerce website has become a crucial selling channel. Alongside physical stores, they are the distribution channel generating the most sales (73%). To persuade a potential buyer, it is essential that they contain reliable and accurate information...

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10 prerequisite PIM features
Guide and advises

10 prerequisite PIM features

It has become essential to consider product information matters for any business wishing to remain competitive. 98% of consumers are likely to abandon a purchase if the product information is incorrect or incomplete.

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