E-merchandising: definition and primary levers
Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.
Data governance: definition, steps to follow, and the role of PIM in its implementation
Read our definition of data governance, the steps involved, and the importance of using PIM for its implementation.
Generative AI: 5 business examples to inspire you
Heinz, Nike, Transavia, Zalando… Check out these 5 examples of generative AI used by businesses, to get some ideas.
6 key trends to follow in 2024
Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.
AI washing: how businesses are using and abusing it and the resulting impacts
Read how AI washing is being used and abused, and the resulting negative impacts on the credibility of this technology.
Create comprehensive and high-quality product datasheets
Check out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.
Inflation: adapt your business to new consumer behaviors
Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.
Generate your datasheets automatically with PIM
Discover the main challenges facing manufacturers of electronic components when designing their datasheets and how PIM can simplify the task.
Use ChatGPT to write your product descriptions
Find out what ChatGPT really is and how best to use it to write your product descriptions.
6 tips for improving the delivery experience for online shoppers
Read our 6 essential tips to help you provide a unique shopping experience.
Ecommerce: optimize the online payment experience
A variety of payment methods, installment payment, reassurance for consumers… Discover the importance of the online payment experience and some tips for making it exceptional.
Conversational Marketing: definition, benefits, and implementation
Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.