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The importance of photos on your product pages
eCommerce

The importance of photos on your product pages

Product photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers.

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Selling on Marketplaces: pitfalls to avoid
Marketplaces

Selling on Marketplaces: pitfalls to avoid

Marketplaces present a fantastic business opportunity making your products available to a wider audience. Discover the pitfalls to avoid when selling on Marketplaces, and how to get the most from them.

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6 Tips for finding compelling blog topics
Inbound Marketing

6 Tips for finding compelling blog topics

businesses need to publish articles on their blog regularly and to constantly look for topics that will appeal to their consumers. Discover our 6 tips for finding compelling blog topics to appeal to shoppers.

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The 5 pillars for successful Product eXperience Management (PXM)
Definition

The 5 pillars for successful Product eXperience Management (PXM)

The shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.

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Optimize your product pages for SEO
Guide and advises

Optimize your product pages for SEO

To be well ranked in the SERPs, a product page must be optimized to perfection: targeted keywords, accurate Alt tags linked to images, enriched product data, well thought out Title tag… Discover 6 essential best practices for improving the SEO of your product pages.

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Improve the efficiency of your product pages and improve conversions
eCommerce

Improve the efficiency of your product pages and improve conversions

The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.

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Inbound Marketing Strategy: Definition, Benefits, and Stages
Inbound Marketing

Inbound Marketing Strategy: Definition, Benefits, and Stages

Inbound Marketing Strategy is the solution best suited to new consumer habits. Discover what an Inbound Marketing Strategy really is, the benefits and the different stages of its successful implementation.

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How Covid-19 has impacted eCommerce
eCommerce

How Covid-19 has impacted eCommerce

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

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5 signs that you need a PIM
Product Information Management

5 signs that you need a PIM

Wasting time looking for product data, poor collaboration between teams, multiplication of errors in the information presented to the customer… Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

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PIM comparison
Guide and advises

PIM comparison

Making a successful call for bids for the implementation of a PIM project requires the business to go further into the details of the features available in PIM options on the market. They must also consider other essential criteria to guarantee the success of their project: quality and availability of support, autonomy of use and administration, training options, support throughout the project phases…

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Prepare your eCommerce site for an international audience and secure new market shares
eCommerce

Prepare your eCommerce site for an international audience and secure new market shares

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

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What today's e-shoppers are looking for
Trends

What today's e-shoppers are looking for

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.

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