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Cross-selling and upselling strategies: definitions and implementation
eCommerce

Cross-selling and upselling strategies: definitions and implementation

Discover what is behind the terms cross-selling and upselling and how to implement these strategies in your business.

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Audio marketing: key formats and potential for the future
Trends

Audio marketing: key formats and potential for the future

Podcasts, social audio, audio advertising… Discover the importance of audio marketing and the main formats to be aware of to get the most from it.

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Our tips for creating winning product videos and generating sales
Guide and advises

Our tips for creating winning product videos and generating sales

Catch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.

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Tribal Marketing: definition, benefits and how to make it work for you
Definition

Tribal Marketing: definition, benefits and how to make it work for you

Read on for the definition of tribal marketing, the benefits and how to make it work for your business.

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Capitalize on Augmented Reality to enhance your brand experience
Trends

Capitalize on Augmented Reality to enhance your brand experience

Discover how Augmented Reality can be used in sales, some examples of how this technology is applied, and its potential for the future.

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Is social media the new search engine?
Guide and advises

Is social media the new search engine?

Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.

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Anticipate Black Friday 2024 and Reach Your Potential
eCommerce

Anticipate Black Friday 2024 and Reach Your Potential

Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.

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Halloween: Marketing Strategies and Inspirational Brand Examples
Trends

Halloween: Marketing Strategies and Inspirational Brand Examples

Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.

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Power-up your video marketing campaigns
Guide and advises

Power-up your video marketing campaigns

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

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GTIN : definition, advantages and why PIM can guarantee their reliability
Definition

GTIN : definition, advantages and why PIM can guarantee their reliability

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.

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Rethink your print advertising in this era of consent-based marketing
Trends

Rethink your print advertising in this era of consent-based marketing

Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.

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GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation
Guide and advises

GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation

Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.

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