Improve the efficiency of your product pages and improve conversions
The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.
Inbound Marketing Strategy: Definition, Benefits, and Stages
Inbound Marketing Strategy is the solution best suited to new consumer habits. Discover what an Inbound Marketing Strategy really is, the benefits and the different stages of its successful implementation.
How Covid-19 has impacted eCommerce
During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.
5 signs that you need a PIM
Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.
PIM comparison
Discover what not to miss for an in-depth comparison of PIM software. Before going too far in your PIM comparison, the « cost » and « features »...
Prepare your eCommerce site for an international audience and secure new market shares
To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.
What today's e-shoppers are looking for
As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.
Use video to improve your product pages
Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.
PIM and AMAZON: manage your product information effortlessly
To sell their products on Amazon, Product and Marketing teams must systematically rework their data. Using PIM software enables…
PIM, ERP and CRM: purposes and synergies in product information management
We explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.
PIM and MDM: guaranteeing data quality
MDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.
5 eCommerce trends to follow closely
The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.