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Prepare your eCommerce site for an international audience and secure new market shares
eCommerce

Prepare your eCommerce site for an international audience and secure new market shares

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

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What today's e-shoppers are looking for
Trends

What today's e-shoppers are looking for

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.

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Use video to improve your product pages
eCommerce

Use video to improve your product pages

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

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PIM and AMAZON: manage your product information effortlessly
Product Information Management

PIM and AMAZON: manage your product information effortlessly

To sell their products on Amazon, Product and Marketing teams must systematically rework their data. Using PIM software enables…

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PIM, ERP and CRM: purposes and synergies in product information management
Definition

PIM, ERP and CRM: purposes and synergies in product information management

We explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.

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PIM and MDM: guaranteeing data quality
Definition

PIM and MDM: guaranteeing data quality

MDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.

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5 eCommerce trends to follow closely
eCommerce

5 eCommerce trends to follow closely

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.

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PIM and Shopify: Optimize your product information management
eCommerce

PIM and Shopify: Optimize your product information management

Shopify is now recognized as one of the world's eCommerce leaders. PIM optimizes the product information preparation phase before transmission to shopify.

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10 prerequisite PIM features
Guide and advises

10 prerequisite PIM features

Check out the 10 essential features of an efficient and modern PIM.

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PIM vs Excel: guarantee the quality of product data
Work process

PIM vs Excel: guarantee the quality of product data

It makes no sense to compare Excel spreadsheets with PIM. Used correctly, they can work well together to become a real asset.

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PIM and Marketing strategy: create compelling product pages
Product Information Management

PIM and Marketing strategy: create compelling product pages

The product page becomes an essential element of your marketing strategy. With PIM, product pages are enriched, optimized, and checked…

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PIM: build your SEO strategy
Product Information Management

PIM: build your SEO strategy

It is essential to implement a solid SEO strategy to remain competitive. PIM allows you to optimize the SEO of your product pages before communicating…

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