PXM and CXM: two complementary methods
Customer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.
Elsa Benaiche
- 02/10/2022
Optimize product search on your eCommerce site
It is essential to optimize product discoverability on your eCommerce site to enhance the user experience. Discover the 5 tips for improving product search on your eCommerce site.
Elsa Benaiche
- 02/03/2022
5 eCommerce trends to follow in 2022
Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.
Elsa Benaiche
- 01/05/2022
5 tips for optimizing the in-store customer experience
Tablets, Virtual Reality (VR) technologies, interactive terminals… Check out our 5 essential tips for creating an in-store customer experience and meeting customer expectations.
Elsa Benaiche
- 12/27/2021
The benefits of PXM (Product Experience Management)
Improved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.
Elsa Benaiche
- 12/13/2021
Boost your sales with PIM
Product pages are a critical element of your sales strategy. Discover how using PIM will boost your sales by creating effective product pages.
Elsa Benaiche
- 11/26/2021
Ethics and Environmental Responsibility: meeting consumer demands
Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.
Elsa Benaiche
- 11/08/2021
Omnichannel strategy: Stakes and Challenges
Phygital strategies, new shopping methods, instore innovations… Discover what's at stake in an omnichannel strategy and the challenges involved in its implementation.
Elsa Benaiche
- 10/27/2021
E-commerce: cash in on Black Friday
Black Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.
Elsa Benaiche
- 10/18/2021
PIM and B2B companies: manage your product data efficiently
B2B companies speak to professionals with specific problems and restrictions linked to their core business. These professionals have very precise expectations and want to access detailed product information...
Elsa Benaiche
- 10/06/2021
Choosing a PIM / MDM with Gartner and Forrester
Discover the advantages and the limitations of the Magic Quadrant and the Forrester Wave and how a business can use them intelligently to search for PIM / MDM.
Elsa Benaiche
- 09/27/2021
PIM and WooCommerce: take control over the implementation of your omnichannel strategy
Discover the advantages for your company in interfacing a WooCommerce platform and PIM for the implementation of your omnichannel strategy.
Elsa Benaiche
- 07/27/2021