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51% of consumers use Google to research a potential online purchase. Cell phone, tablet, PC, smart objects… whatever the device, the web is now a key part of the customer journey. Primarily used as an information channel, it allows the buyer to research and compare products before making their online purchase.

Contrary to what you may think, 9 out of 10 consumers still prefer to read a print catalog than its digital version. In our increasingly digital society, paper remains a preferred medium for shoppers. People continue to prefer print documents because they provide unrivalled readability.

The emergence of new information channels means that consumers expect more content to help them with their decision to buy: marketing descriptions, videos, product storytelling… The customer expects to find detailed, unique and high-quality information about a product at each point of sale, enabling them to scrutinize all aspects of the product.

Product Information Management, often shortened to PIM, is a software solution enabling the centralization, improvement and distribution of product data.While Product Information Management – PIM – is particularly suited to businesses managing large volumes of data, product information management can concern all types of business...

Product catalogs, brochures, flyers… printed materials maintain their capacity to differentiate from the competition and continue to engage and attract the consumer. While there is a tendency to oppose print and digital distribution channels, the best strategy is to use them together to increase your brand's visibility.

The upsurge of digital has profoundly transformed consumer habits. Ultra-connected, they always investigate an item on the web before buying. To choose from among a multitude of brands, 81% of consumers will research online before deciding to purchase.

In this digital era, businesses are constantly trying to get more and more from their data. To rise to the challenges of process dematerialization, information management solutions are multiplying as rapidly as business data.

At the heart of the customer relationship, the product catalog remains an effective communications tool, prioritized by brands. Whether for B2B or B2C, the catalog is an essential tool for marketing and sales forces. A means of accelerating sales, it can exist in multiple formats...

Progress in AI has been impressive. It does still have its limits, but it is already possible to use it for product information solutions, reference data or in digital property management systems.

The implementation of a PIM tool is part of a more global project for the overhaul of a company's product reference source and development of its IT system. Here are a few tips to help you make a success of this type of project.

While PIM makes many promises, you need to choose a PIM perfectly suited to your company strategy. On the market of PIMs, two license models coexist: Proprietary PIM and PIM open source! What really lies behind the expression “open source”? What makes Proprietary PIM different to PIM open source?

With the advent of all things digital, online sales have grown exponentially: the volume of sales through e-commerce is increasing three times faster than physical sales.This phenomenon has an impact on the customer journey