arrow_upward
Image

Blog

5 deadly errors for an eCommerce website
Product Information Management

5 deadly errors for an eCommerce website

The eCommerce industry is growing rapidly. Retail eCommerce sales are expected to double by 2023 to reach 6540 billion dollars. In an ultra-competitive environment, it is becoming a real challenge to provide your customers with the best possible product experience...

PIM: make a success of your omnichannel strategy
Product Information Management

PIM: make a success of your omnichannel strategy

As new technologies develop, 73% of today's consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.

PIM: provide the best product experience for your customers
Product Information Management

PIM: provide the best product experience for your customers

The customer product experience has an ever-increasing importance in the success of a business. It involves providing the buyer with positive emotions throughout their customer journey. 84% of businesses saw a noticeable increase in revenue after focusing on the product experience.

PIM and Cloud: how to boost your performance?
Product Information Management

PIM and Cloud: how to boost your performance?

The worldwide market for cloud services is booming and estimated to reach 623.3 billion dollars by 2023. Businesses are increasingly developing cloud strategies to optimize their costs and save time: 77% of businesses see cloud technologies as a competitive advantage.

Product Information Management and Digital Asset Management: optimize the product pages of your eCommerce website
Product Information Management

Product Information Management and Digital Asset Management: optimize the product pages of your eCommerce website

71% of consumers believe that a video provides superior understanding of a product. Contrary to an in-store purchase, the buyer cannot test, touch, or handle the product on an eCommerce site. The product page is essential in giving the buyer a reassuring and top-quality customer journey.

Optimize your translation management with PIM
Product Information Management

Optimize your translation management with PIM

Managing translations is a key issue in customer satisfaction. Whatever the channel they use, buyers prefer to access content in their own language. For example, 75% of online consumers state that they want to access content written in their mother tongue when buying a product.

PIM: managing product catalogs for Marketplaces
Marketplaces

PIM: managing product catalogs for Marketplaces

Today's Marketplaces attract an increasing number of buyers. 2/3 of consumers check on Amazon to research a new product before buying. The popularity of Marketplaces is explained by the many advantages they hold for consumers: competitive pricing, variety of references, product availability…

PIM and PrestaShop: boost your eCommerce sales
Product Information Management

PIM and PrestaShop: boost your eCommerce sales

51% of consumers use Google to research a potential online purchase. Cell phone, tablet, PC, smart objects… whatever the device, the web is now a key part of the customer journey. Primarily used as an information channel, it allows the buyer to research and compare products before making their online purchase.

Produce print catalogs with Akeneo PIM
Publication production management

Produce print catalogs with Akeneo PIM

Contrary to what you may think, 9 out of 10 consumers still prefer to read a print catalog than its digital version. In our increasingly digital society, paper remains a preferred medium for shoppers. People continue to prefer print documents because they provide unrivalled readability.

PIM solution: 5 reasons why!
Product Information Management

PIM solution: 5 reasons why!

The emergence of new information channels means that consumers expect more content to help them with their decision to buy: marketing descriptions, videos, product storytelling… The customer expects to find detailed, unique and high-quality information about a product at each point of sale, enabling them to scrutinize all aspects of the product.

Product Information Management
Definition

Product Information Management

Product Information Management, often shortened to PIM, is a software solution enabling the centralization, improvement and distribution of product data.While Product Information Management – PIM – is particularly suited to businesses managing large volumes of data, product information management can concern all types of business...

Magento and Arsia: print catalogs and eCommerce, a powerful synergy to boost your brand!
Publication production management

Magento and Arsia: print catalogs and eCommerce, a powerful synergy to boost your brand!

Product catalogs, brochures, flyers… printed materials maintain their capacity to differentiate from the competition and continue to engage and attract the consumer. While there is a tendency to oppose print and digital distribution channels, the best strategy is to use them together to increase your brand's visibility.

Receive our news
mail_outline
Enter your email address to receive our updates and new publications directly to your mailbox.
By clicking “Sign up”, I accept Goaland's privacy policy and agree for them to use my data to send Newsletters.
Your registration has been taken into account