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The customer experience is an essential element of the sales strategy. Here are five questions which will help you to assess your customer experience strategy and to accelerate your progress in this area.

It has become vital to fully understand CXM (Customer Experience Management). Read about the importance of a CXM strategy and how to implement it successfully in your company.

Product information is an essential element of your sales strategy. Discover the steps for improving the quality of your product information and boosting sales.

Customer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.

It is essential to optimize product discoverability on your eCommerce site to enhance the user experience. Discover the 5 tips for improving product search on your eCommerce site.

Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.

Tablets, Virtual Reality (VR) technologies, interactive terminals… Check out our 5 essential tips for creating an in-store customer experience and meeting customer expectations.

Improved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.

Product pages are a critical element of your sales strategy. Discover how using PIM will boost your sales by creating effective product pages.

Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.

Phygital strategies, new shopping methods, instore innovations… Discover what's at stake in an omnichannel strategy and the challenges involved in its implementation.

Black Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.