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The importance of photos on your product pages
eCommerce

The importance of photos on your product pages

Product photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers.

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Improve the efficiency of your product pages and improve conversions
eCommerce

Improve the efficiency of your product pages and improve conversions

The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.

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How Covid-19 has impacted eCommerce
eCommerce

How Covid-19 has impacted eCommerce

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

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Prepare your eCommerce site for an international audience and secure new market shares
eCommerce

Prepare your eCommerce site for an international audience and secure new market shares

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

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Use video to improve your product pages
eCommerce

Use video to improve your product pages

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

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5 eCommerce trends to follow closely
eCommerce

5 eCommerce trends to follow closely

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.

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PIM and Shopify: Optimize your product information management
eCommerce

PIM and Shopify: Optimize your product information management

The eCommerce website has become a crucial selling channel. Alongside physical stores, they are the distribution channel generating the most sales (73%). To persuade a potential buyer, it is essential that they contain reliable and accurate information...

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