Customer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.
The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.
During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.
To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.
Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.