E-merchandising: definition and primary levers
Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.
Create comprehensive and high-quality product datasheets
Check out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.
Ecommerce: optimize the online payment experience
A variety of payment methods, installment payment, reassurance for consumers… Discover the importance of the online payment experience and some tips for making it exceptional.
The 5 trends to follow in 2023
Subscription commerce, social commerce on TikTok, zero-party data strategy… Discover the 5 trends to follow in 2023 to remain competitive.
Ecommerce: 6 tips for avoiding cart abandonment
Cart abandonment is a frequent occurrence on eCommerce sites. Discover our 6 essential tips for avoiding cart abandonment on your eCommerce site.
Social commerce: boost your sales
Social commerce is a great business opportunity. Find out how to get the most out of social commerce and increase your sales.
PXM and CXM: two complementary methods
Customer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.
Optimize product search on your eCommerce site
It is essential to optimize product discoverability on your eCommerce site to enhance the user experience. Discover the 5 tips for improving product search on your eCommerce site.
PIM and WooCommerce: take control over the implementation of your omnichannel strategy
Discover the advantages for your company in interfacing a WooCommerce platform and PIM for the implementation of your omnichannel strategy.
The importance of photos on your product pages
Product photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers.
Improve the efficiency of your product pages and improve conversions
The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.
How Covid-19 has impacted eCommerce
During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.