Social Proof: what it is and how to utilize it
Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.
Supply Chain: the importance of data quality
Read the definition of the supply chain and how data quality can be a lever for optimizing yours.
UGC (User Generated Content): definition, benefits and tips for making it work
Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.
The challenges of product content syndication
Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.
Conversational Marketing: definition, benefits, and implementation
Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.
PIM and CMS: two systems that work together
Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.
PIM and PLM: leverage the potential of these solutions
Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.
Omnichannel: definition, challenges, and implementation
For a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.
Product repository: definition and benefits
Implementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.
CXM strategy: boost your competitiveness
It has become vital to fully understand CXM (Customer Experience Management). Read about the importance of a CXM strategy and how to implement it successfully in your company.
The benefits of PXM (Product Experience Management)
Improved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.
The 5 pillars for successful Product Experience Management (PXM)
The shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.