Blog

Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.

Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.

Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.

Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.

Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.

For a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.

Implementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.

It has become vital to fully understand CXM (Customer Experience Management). Read about the importance of a CXM strategy and how to implement it successfully in your company.

Improved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.

The shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.

We explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.

MDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.