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Conversational Marketing: definition, benefits, and implementation
Definition

Conversational Marketing: definition, benefits, and implementation

Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.

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PIM and CMS: two systems that work together
Definition

PIM and CMS: two systems that work together

Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.

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PIM and PLM: leverage the potential of these solutions
Definition

PIM and PLM: leverage the potential of these solutions

Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.

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Omnichannel: definition, challenges, and implementation
Definition

Omnichannel: definition, challenges, and implementation

For a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.

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Product repository: definition and benefits
Definition

Product repository: definition and benefits

Implementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.

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CXM strategy: boost your competitiveness
Definition

CXM strategy: boost your competitiveness

It has become vital to fully understand CXM (Customer Experience Management). Read about the importance of a CXM strategy and how to implement it successfully in your company.

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The benefits of PXM (Product Experience Management)
Definition

The benefits of PXM (Product Experience Management)

Improved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.

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The 5 pillars for successful Product Experience Management (PXM)
Definition

The 5 pillars for successful Product Experience Management (PXM)

The shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.

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PIM, ERP and CRM: purposes and synergies in product information management
Definition

PIM, ERP and CRM: purposes and synergies in product information management

We explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.

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PIM and MDM: guaranteeing data quality
Definition

PIM and MDM: guaranteeing data quality

MDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.

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Product Information Management
Definition

Product Information Management

Product Information Management, often shortened to PIM, is a software solution enabling the centralization, improvement and distribution of product data.

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