Blog

We explain what's behind the term Guerilla marketing, the benefits of using this marketing strategy and what its future looks like.

Read on for the definition of tribal marketing, the benefits and how to make it work for your business.

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.

Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.

Read the definition of the supply chain and how data quality can be a lever for optimizing yours.

Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.

Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.

Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.

Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.

Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.

For a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.

Implementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.