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It has become essential to use a PIM (Product Information Management) solution. Discover the 4 main challenges of the industrial sector that PIM can help to resolve.

PIM and ERP are two different solutions which improve a company's data management. Discover the specifics of each solution and how to use them together to optimize your product data management.

Product data is the basis of any Sales and Marketing strategy. Find out how PIM helps Sales, Marketing, and SEO teams in their everyday processing of product information.

Product pages are an essential element of any sales strategy as it's while they are on the product pages that shoppers add items to their carts. Discover how using PIM will boost your sales by creating effective product pages.

B2B companies speak to professionals with specific problems and restrictions linked to their core business. These professionals have very precise expectations and want to access detailed product information...

Discover the article « 5 signs that you need a PIM » in video.

Wasting time looking for product data, poor collaboration between teams, multiplication of errors in the information presented to the customer… Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.

In an eCommerce context, the product page becomes an essential element of your marketing and sales strategy. It provides your buyers with the key information on the product they are researching. 87% of shoppers say that this information plays an important role in their decision to buy.

Search engines have become a popular source of information among consumers. 89% of shoppers take search engine results pages (SERP) into consideration when deciding on a purchase. It is essential to implement a solid SEO strategy to remain competitive.

The eCommerce industry is growing rapidly. Retail eCommerce sales are expected to double by 2023 to reach 6540 billion dollars. In an ultra-competitive environment, it is becoming a real challenge to provide your customers with the best possible product experience...

As new technologies develop, 73% of today's consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.