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PIM and B2B companies: manage your product data efficiently
Product Information Management

PIM and B2B companies: manage your product data efficiently

B2B companies speak to professionals with specific problems and restrictions linked to their core business. These professionals have very precise expectations and want to access detailed product information...

5 signs that you need a PIM [video]
Product Information Management

5 signs that you need a PIM [video]

Discover the article « 5 signs that you need a PIM » in video.

5 signs that you need a PIM
Product Information Management

5 signs that you need a PIM

Wasting time looking for product data, poor collaboration between teams, multiplication of errors in the information presented to the customer… Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

PIM and AMAZON: manage your product information effortlessly
Product Information Management

PIM and AMAZON: manage your product information effortlessly

Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.

PIM and Marketing strategy: create compelling product pages
Product Information Management

PIM and Marketing strategy: create compelling product pages

In an eCommerce context, the product page becomes an essential element of your marketing and sales strategy. It provides your buyers with the key information on the product they are researching. 87% of shoppers say that this information plays an important role in their decision to buy.

PIM: build your SEO strategy
Product Information Management

PIM: build your SEO strategy

Search engines have become a popular source of information among consumers. 89% of shoppers take search engine results pages (SERP) into consideration when deciding on a purchase. It is essential to implement a solid SEO strategy to remain competitive.

5 deadly errors for an eCommerce website
Product Information Management

5 deadly errors for an eCommerce website

The eCommerce industry is growing rapidly. Retail eCommerce sales are expected to double by 2023 to reach 6540 billion dollars. In an ultra-competitive environment, it is becoming a real challenge to provide your customers with the best possible product experience...

PIM: make a success of your omnichannel strategy
Product Information Management

PIM: make a success of your omnichannel strategy

As new technologies develop, 73% of today's consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.

PIM: provide the best product experience for your customers
Product Information Management

PIM: provide the best product experience for your customers

The customer product experience has an ever-increasing importance in the success of a business. It involves providing the buyer with positive emotions throughout their customer journey. 84% of businesses saw a noticeable increase in revenue after focusing on the product experience.

PIM and Cloud: how to boost your performance?
Product Information Management

PIM and Cloud: how to boost your performance?

The worldwide market for cloud services is booming and estimated to reach 623.3 billion dollars by 2023. Businesses are increasingly developing cloud strategies to optimize their costs and save time: 77% of businesses see cloud technologies as a competitive advantage.

Product Information Management and Digital Asset Management: optimize the product pages of your eCommerce website
Product Information Management

Product Information Management and Digital Asset Management: optimize the product pages of your eCommerce website

71% of consumers believe that a video provides superior understanding of a product. Contrary to an in-store purchase, the buyer cannot test, touch, or handle the product on an eCommerce site. The product page is essential in giving the buyer a reassuring and top-quality customer journey.

Optimize your translation management with PIM
Product Information Management

Optimize your translation management with PIM

Managing translations is a key issue in customer satisfaction. Whatever the channel they use, buyers prefer to access content in their own language. For example, 75% of online consumers state that they want to access content written in their mother tongue when buying a product.