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Optimize your translation management with PIM
Product Information Management

Optimize your translation management with PIM

Managing translations is a key issue in customer satisfaction. Whatever the channel they use, buyers prefer to access content in their own language. For example, 75% of online consumers state that they want to access content written in their mother tongue when buying a product.

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PIM and PrestaShop: boost your eCommerce sales
Product Information Management

PIM and PrestaShop: boost your eCommerce sales

51% of consumers use Google to research a potential online purchase. Cell phone, tablet, PC, smart objects… whatever the device, the web is now a key part of the customer journey. Primarily used as an information channel, it allows the buyer to research and compare products before making their online purchase.

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PIM solution: 5 reasons why!
Product Information Management

PIM solution: 5 reasons why!

The emergence of new information channels means that consumers expect more content to help them with their decision to buy: marketing descriptions, videos, product storytelling… The customer expects to find detailed, unique and high-quality information about a product at each point of sale, enabling them to scrutinize all aspects of the product.

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PIM Magento or how to optimize your eCommerce website
Product Information Management

PIM Magento or how to optimize your eCommerce website

The upsurge of digital has profoundly transformed consumer habits. Ultra-connected, they always investigate an item on the web before buying. To choose from among a multitude of brands, 81% of consumers will research online before deciding to purchase.

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PIM DAM or how to improve your product experience?
Product Information Management

PIM DAM or how to improve your product experience?

In this digital era, businesses are constantly trying to get more and more from their data. To rise to the challenges of process dematerialization, information management solutions are multiplying as rapidly as business data.

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What is the definition of open source software? A definition using the PIM example
Product Information Management

What is the definition of open source software? A definition using the PIM example

While PIM makes many promises, you need to choose a PIM perfectly suited to your company strategy. On the market of PIMs, two license models coexist: Proprietary PIM and PIM open source! What really lies behind the expression “open source”? What makes Proprietary PIM different to PIM open source?

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PIM: the e-commerce sales booster
Product Information Management

PIM: the e-commerce sales booster

With the advent of all things digital, online sales have grown exponentially: the volume of sales through e-commerce is increasing three times faster than physical sales.This phenomenon has an impact on the customer journey

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Implement a successful PIM project
Product Information Management

Implement a successful PIM project

The implementation of a PIM tool is part of a more global project for the overhaul of a company’s product reference source and development of its IT system. Here are a few tips to help you make a success of this type of project.

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