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Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.

Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.

In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.

Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.

In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.

Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.

Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.

Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.

Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.

Black Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.