Halloween: Marketing Strategies and Inspirational Brand Examples
Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.
Rethink your print advertising in this era of consent-based marketing
Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.
Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation
Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.
QR code powered by GS1: definition and benefits
GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.
6 key trends to follow in 2024
Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.
Inflation: adapt your business to new consumer behaviors
Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.
Influencer marketing strategy: definition and implementation
Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.
M-commerce: 6 essential tips for making it work for you
In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.
5 content formats you should be using in 2023
Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.
Infographic: Social Commerce
In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.
Gen-Z: Shopping expectations
Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.
Customer Experience: 5 examples of innovative brands
Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.