Inflation: adapt your business to new consumer behaviors
Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.
Influencer marketing strategy: definition and implementation
Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.
M-commerce: 6 essential tips for making it work for you
In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.
5 content formats you should be using in 2023
Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.
Infographic: Social Commerce
In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.
Gen-Z: Shopping expectations
Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.
Customer Experience: 5 examples of innovative brands
Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.
5 eCommerce trends to follow in 2022
Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.
Ethics and Environmental Responsibility: meeting consumer demands
Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.
E-commerce: cash in on Black Friday
Black Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.
What today's e-shoppers are looking for
As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.