Blog

Read our definition of Google Shopping, the benefits of using the platform, and our tips for optimizing your product feed.

Catch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.

Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.

Read how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.

Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.

Read our 6 essential tips to help you provide a unique shopping experience.

Prepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.

Practicality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.

Ikea, Patagonia, innocent, Marshall… Discover these 5 examples that will inspire you to write compelling product descriptions.

Discover the 6 essential questions to ask during your PIM demo preparation meetings and our tips for getting the most from your demo.