Comparative Analysis: a lever for realizing PXM
Discover the definition of PXM and how comparative analysis helps businesses to manage the process better.
Comparative analysis: 5 indicators you should be tracking
It has become essential to use competitive intelligence to remain competitive on the market. Discover the 5 indicators to track closely to get the most from your comparative analysis.
Price comparison: challenges and benefits
73% of brands consider price changes to be the primary cause of competitive constraint. Discover the challenges and the benefits of price comparison for businesses.
Selling / distribution channels: the challenges of managing product information
Discover the main challenges facing brands when managing product information in the distribution channels.
Comparative Analysis: definition, benefits, and difficulties
Discover the definition of comparative analysis, the key benefits and the difficulties involved in its implementation.