TIME TO MARKET

Digital Shelf Promotion: stand out from the crowd

Organize and publish your sales operations in one click on a responsive site that is fully integrated and dedicated to promoting your products.

One click, one site

Digital shelf?

The Digital Shelf is the online equivalent of a store shelf. It is composed of all the points of contact used by the consumer to search for and examine a product, compare brands, and make their purchase. With the development of digital, these points of contact are increasingly numerous and make the shopper's journey complex.

Ecommerce websites

Mobile apps

Marketplaces

Social networks

Why is the digital shelf so important?

Strong competition

Competition is increasingly fierce on eCommerce platforms, in particular with the systematic promotion of best sellers or the rise of influencer marketing. It has become challenging for brands to remain visible to shoppers.

Diversification of selling channels

Social networks, mobile apps, Marketplaces… Shopping journeys are now less linear and more unpredictable. Consumers can interact with a product or brand at any time and are increasingly using all the selling channels available to them.

Online and offline synergy

Shoppers tend to use physical and digital channels together to find information on a product: 88% of them research online before buying in store.

Constantly increasing use of smartphones

Shoppers are also increasingly buying through their smartphones. 45% of shoppers use their phones to make purchases and are expecting more and more from this channel: quick and easy navigation (43%), quick checkout (37%), attractive design (29%)… and these shoppers won't hesitate to leave a mobile web page if it takes more than 3 seconds to load.

How to perform on the Digital Shelf

A powerful and effective Digital Shelf strategy involves presenting an attractive product offer on all digital points of contact on which you are selling, and will help you keep a competitive advantage in your industry.

Provide detailed information

Set prices that are both appropriate and attractive

Simplify navigation on all devices

Adapt the design to your brand image

The benefits of a Digital Shelf strategy

Stand out from the competition

Be visible wherever your customers are

Increase your conversion rates

Give your customers an outstanding experience

Read about Digital Shelf Promotion

Use our dedicated extension to be successful on the Digital Shelf

Digital Shelf Promotion will take your Digital Shelf strategy further thanks to its dedicated functionalities: quick and easy creation of special offers, adaptation of your offer to mobile consultation, enrichment of product information…

Connect our extension to our PIM

Take the Quiz
« Are you performing on the Digital Shelf? »

Take a few minutes to complete our interactive quiz and test your knowledge about the Digital Shelf.

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