QR code powered by GS1: definition and benefits
GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.
6 key trends to follow in 2024
Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.
Inflation: Anpassung an neues Kaufverhalten der Verbraucher
Entdecken Sie die Auswirkungen der Inflation auf das Kaufverhalten der Verbraucher und wie Unternehmen sich an dieses neue Verhalten anpassen.
Influencer marketing strategy: definition and implementation
Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.
M-commerce: 6 essential tips for making it work for you
In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.
5 content formats you should be using in 2023
Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.
Infographic: Social Commerce
In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.
Gen-Z: Shopping expectations
Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.
Customer Experience: 5 examples of innovative brands
Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.
5 eCommerce trends to follow in 2022
Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.
Ethics and Environmental Responsibility: meeting consumer demands
Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.
E-Commerce: Setzen Sie alles auf den Black Friday
Der Black Friday ist ein Event amerikanischer Herkunft, das mit Spezialangeboten für die Verbraucher kurz vor Weihnachten einhergeht. Entdecken Sie fünf Ratschläge, um das Beste aus dem Black Friday herauszuholen und Ihre Verkäufe zu steigern.