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Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation
Trends

Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation

Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.

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QR code powered by GS1: definition and benefits
Trends

QR code powered by GS1: definition and benefits

GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.

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6 key trends to follow in 2024
Trends

6 key trends to follow in 2024

Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.

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Inflation: Anpassung an neues Kaufverhalten der Verbraucher
Trends

Inflation: Anpassung an neues Kaufverhalten der Verbraucher

Entdecken Sie die Auswirkungen der Inflation auf das Kaufverhalten der Verbraucher und wie Unternehmen sich an dieses neue Verhalten anpassen.

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Influencer marketing strategy: definition and implementation
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Influencer marketing strategy: definition and implementation

Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.

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M-commerce: 6 essential tips for making it work for you
Trends

M-commerce: 6 essential tips for making it work for you

In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.

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5 content formats you should be using in 2023
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5 content formats you should be using in 2023

Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.

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Infographic: Social Commerce
Trends

Infographic: Social Commerce

In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.

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Gen-Z: Shopping expectations
Trends

Gen-Z: Shopping expectations

Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.

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Customer Experience: 5 examples of innovative brands
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Customer Experience: 5 examples of innovative brands

Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.

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5 eCommerce trends to follow in 2022
Trends

5 eCommerce trends to follow in 2022

Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.

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Ethics and Environmental Responsibility: meeting consumer demands
Trends

Ethics and Environmental Responsibility: meeting consumer demands

Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.

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