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Create an Amazon page that sells your products
E-commerce

Create an Amazon page that sells your products

Product descriptions, photos A+ Content… Find out how to create an Amazon product page that sells and how to stand out effectively on the platform.

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Important KPIs to monitor to perform on the Digital Shelf
Anleitung und Beratung

Important KPIs to monitor to perform on the Digital Shelf

Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.

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UGC (User Generated Content): definition, benefits and tips for making it work
Definition

UGC (User Generated Content): definition, benefits and tips for making it work

Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.

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How the quality of data can impact your business
Product Information Management

How the quality of data can impact your business

Discover the impacts that poor quality data can have on your company's performance and how PIM can save the day.

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QR code powered by GS1: definition and benefits
Trends

QR code powered by GS1: definition and benefits

GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.

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The challenges of product content syndication
Definition

The challenges of product content syndication

Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.

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E-merchandising: definition and primary levers
E-commerce

E-merchandising: definition and primary levers

Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.

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Data governance: definition, steps to follow, and the role of PIM in its implementation
Arbeitsprozess

Data governance: definition, steps to follow, and the role of PIM in its implementation

Read our definition of data governance, the steps involved, and the importance of using PIM for its implementation.

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Generative AI: 5 business examples to inspire you
Künstliche Intelligenz

Generative AI: 5 business examples to inspire you

Heinz, Nike, Transavia, Zalando… Check out these 5 examples of generative AI used by businesses, to get some ideas.

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6 key trends to follow in 2024
Trends

6 key trends to follow in 2024

Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.

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Erstellen Sie vollständige und hochwertige Produktdatenblätter
E-commerce

Erstellen Sie vollständige und hochwertige Produktdatenblätter

Entdecken Sie 6 Ratschläge, die Sie beim Erstellen hochwertiger Produktdatenblätter befolgen sollten, um den Informationsbedarf der Verbraucher erfüllen.

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AI washing: how businesses are using and abusing it and the resulting impacts
Künstliche Intelligenz

AI washing: how businesses are using and abusing it and the resulting impacts

Read how AI washing is being used and abused, and the resulting negative impacts on the credibility of this technology.

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