Ecommerce: is your content misleading?
Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.
Social Proof: what it is and how to utilize it
Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.
Digital Product Passport (DPP): definition, objectives and the advantage of using PIM for its implementation
Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.
Using AI to generate blog articles: not such a good idea
Read how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.
Supply Chain: the importance of data quality
Read the definition of the supply chain and how data quality can be a lever for optimizing yours.
Create an Amazon page that sells your products
Product descriptions, photos A+ Content… Find out how to create an Amazon product page that sells and how to stand out effectively on the platform.
Important KPIs to monitor to perform on the Digital Shelf
Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.
UGC (User Generated Content): definition, benefits and tips for making it work
Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.
How the quality of data can impact your business
Discover the impacts that poor quality data can have on your company's performance and how PIM can save the day.
QR code powered by GS1: definition and benefits
GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.
The challenges of product content syndication
Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.
E-merchandising: definition and primary levers
Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.