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As new technologies develop, 73% of today's consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.

The customer product experience has an ever-increasing importance in the success of a business. It involves providing the buyer with positive emotions throughout their customer journey. 84% of businesses saw a noticeable increase in revenue after focusing on the product experience.

The worldwide market for cloud services is booming and estimated to reach 623.3 billion dollars by 2023. Businesses are increasingly developing cloud strategies to optimize their costs and save time: 77% of businesses see cloud technologies as a competitive advantage.

71% of consumers believe that a video provides superior understanding of a product. Contrary to an in-store purchase, the buyer cannot test, touch, or handle the product on an eCommerce site. The product page is essential in giving the buyer a reassuring and top-quality customer journey.

Managing translations is a key issue in customer satisfaction. Whatever the channel they use, buyers prefer to access content in their own language. For example, 75% of online consumers state that they want to access content written in their mother tongue when buying a product.

51% of consumers use Google to research a potential online purchase. Cell phone, tablet, PC, smart objects… whatever the device, the web is now a key part of the customer journey. Primarily used as an information channel, it allows the buyer to research and compare products before making their online purchase.

The emergence of new information channels means that consumers expect more content to help them with their decision to buy: marketing descriptions, videos, product storytelling… The customer expects to find detailed, unique and high-quality information about a product at each point of sale, enabling them to scrutinize all aspects of the product.

The upsurge of digital has profoundly transformed consumer habits. Ultra-connected, they always investigate an item on the web before buying. To choose from among a multitude of brands, 81% of consumers will research online before deciding to purchase.

In this digital era, businesses are constantly trying to get more and more from their data. To rise to the challenges of process dematerialization, information management solutions are multiplying as rapidly as business data.

The implementation of a PIM tool is part of a more global project for the overhaul of a company's product reference source and development of its IT system. Here are a few tips to help you make a success of this type of project.

While PIM makes many promises, you need to choose a PIM perfectly suited to your company strategy. On the market of PIMs, two license models coexist: Proprietary PIM and PIM open source! What really lies behind the expression “open source”? What makes Proprietary PIM different to PIM open source?

With the advent of all things digital, online sales have grown exponentially: the volume of sales through e-commerce is increasing three times faster than physical sales.This phenomenon has an impact on the customer journey