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To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.

PIM, ERP and CRM can work together to guarantee the quality and accuracy of product information. We explain the specifics of each solution and how you can use them together to manage your product information in the best way possible.

It has become essential to implement specialized data management software, among which we find PIM (Product Information Management) and MDM (Master Data Management). Find out all you need to know to help you choose the data management solution best suited to your needs.

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.

The eCommerce website has become a crucial selling channel. Alongside physical stores, they are the distribution channel generating the most sales (73%). To persuade a potential buyer, it is essential that they contain reliable and accurate information...

It has become essential to consider product information matters for any business wishing to remain competitive. 98% of consumers are likely to abandon a purchase if the product information is incorrect or incomplete.

Product information is the basis of any sales strategy. 87% of shoppers consider it to be a vital element of their decision to purchase making it necessary to provide them with comprehensive, accurate and up to date product information. To achieve this, using Excel is just is not enough.

In an eCommerce context, the product page becomes an essential element of your marketing and sales strategy. It provides your buyers with the key information on the product they are researching. 87% of shoppers say that this information plays an important role in their decision to buy.

Search engines have become a popular source of information among consumers. 89% of shoppers take search engine results pages (SERP) into consideration when deciding on a purchase. It is essential to implement a solid SEO strategy to remain competitive.