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Gen-Z: Shopping expectations
Trends

Gen-Z: Shopping expectations

Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.

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Product description: 5 examples to inspire you
Guide and advises

Product description: 5 examples to inspire you

Ikea, Patagonia, innocent, Marshall… Discover these 5 examples that will inspire you to write compelling product descriptions.

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The 5 trends to follow in 2023
eCommerce

The 5 trends to follow in 2023

Subscription commerce, social commerce on TikTok, zero-party data strategy… Discover the 5 trends to follow in 2023 to remain competitive.

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Five tedious tasks you can optimize with PIM
Work process

Five tedious tasks you can optimize with PIM

Standardize, update, adapt to each selling channel, validate… Check out the five tedious tasks that you can optimize with PIM.

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Comparative Analysis: a lever for realizing PXM
Smart Comparison and Analysis

Comparative Analysis: a lever for realizing PXM

Discover the definition of PXM and how comparative analysis helps businesses to manage the process better.

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Customer Experience: 5 examples of innovative brands
Trends

Customer Experience: 5 examples of innovative brands

Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.

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The main Time to Market challenges that PIM can help to resolve
Product Information Management

The main Time to Market challenges that PIM can help to resolve

Updating, enriching, adapting to each context, validating… Discover the challenges around reducing the time to market that can be resolved through PIM.

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Comparative analysis: 5 indicators you should be tracking
Smart Comparison and Analysis

Comparative analysis: 5 indicators you should be tracking

It has become essential to use competitive intelligence to remain competitive on the market. Discover the 5 indicators to track closely to get the most from your comparative analysis.

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6 questions to ask during your PIM demos
Guide and advises

6 questions to ask during your PIM demos

Discover the 6 essential questions to ask during your PIM demo preparation meetings and our tips for getting the most from your demo.

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PIM and PLM: leverage the potential of these solutions
Definition

PIM and PLM: leverage the potential of these solutions

Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.

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Price comparison: challenges and benefits
Smart Comparison and Analysis

Price comparison: challenges and benefits

73% of brands consider price changes to be the primary cause of competitive constraint. Discover the challenges and the benefits of price comparison for businesses.

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Selling / distribution channels: the challenges of managing product information
Smart Comparison and Analysis

Selling / distribution channels: the challenges of managing product information

Discover the main challenges facing brands when managing product information in the distribution channels.

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