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It is essential to implement a competitive watch system to produce high-quality content and optimize your Inbound Marketing strategy. Discover the steps involved in implementing valuable competitive watch.

When a company decides to install a PIM solution, time needs to be spent selecting the future PIM partner and preparing the call for bids. Discover the steps to follow for a successful call for bids for a PIM solution.

Product photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers.

Marketplaces present a fantastic business opportunity making your products available to a wider audience. Discover the pitfalls to avoid when selling on Marketplaces, and how to get the most from them.

businesses need to publish articles on their blog regularly and to constantly look for topics that will appeal to their consumers. Discover our 6 tips for finding compelling blog topics to appeal to shoppers.

The shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.

To be well ranked in the SERPs, a product page must be optimized to perfection: targeted keywords, accurate Alt tags linked to images, enriched product data, well thought out Title tag… Discover 6 essential best practices for improving the SEO of your product pages.

The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.

Inbound Marketing Strategy is the solution best suited to new consumer habits. Discover what an Inbound Marketing Strategy really is, the benefits and the different stages of its successful implementation.

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

Wasting time looking for product data, poor collaboration between teams, multiplication of errors in the information presented to the customer… Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

Making a successful call for bids for the implementation of a PIM project requires the business to go further into the details of the features available in PIM options on the market. They must also consider other essential criteria to guarantee the success of their project: quality and availability of support, autonomy of use and administration, training options, support throughout the project phases…