Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.
PIM, ERP and CRM can work together to guarantee the quality and accuracy of product information. We explain the specifics of each solution and how you can use them together to manage your product information in the best way possible.
It has become essential to implement specialized data management software, among which we find PIM (Product Information Management) and MDM (Master Data Management). Find out all you need to know to help you choose the data management solution best suited to your needs.
The eCommerce website has become a crucial selling channel. Alongside physical stores, they are the distribution channel generating the most sales (73%). To persuade a potential buyer, it is essential that they contain reliable and accurate information...
Product information is the basis of any sales strategy. 87% of shoppers consider it to be a vital element of their decision to purchase making it necessary to provide them with comprehensive, accurate and up to date product information. To achieve this, using Excel is just is not enough.
In an eCommerce context, the product page becomes an essential element of your marketing and sales strategy. It provides your buyers with the key information on the product they are researching. 87% of shoppers say that this information plays an important role in their decision to buy.
Search engines have become a popular source of information among consumers. 89% of shoppers take search engine results pages (SERP) into consideration when deciding on a purchase. It is essential to implement a solid SEO strategy to remain competitive.
The eCommerce industry is growing rapidly. Retail eCommerce sales are expected to double by 2023 to reach 6540 billion dollars. In an ultra-competitive environment, it is becoming a real challenge to provide your customers with the best possible product experience...
As new technologies develop, 73% of today's consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.
The customer product experience has an ever-increasing importance in the success of a business. It involves providing the buyer with positive emotions throughout their customer journey. 84% of businesses saw a noticeable increase in revenue after focusing on the product experience.