Influencer marketing strategy: definition and implementation
Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.
Artificial Intelligence and eCommerce
Translate product information, generate product descriptions, customize recommendations… Discover the definition of Artificial Intelligence (AI) and how it can be used in the eCommerce industry.
Livestream shopping: definition, benefits, and organization
Prepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.
M-commerce: 6 essential tips for making it work for you
In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.
PIM and CMS: two systems that work together
Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.
5 content formats you should be using in 2023
Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.
PIM: Improve the shopping experience for your customer
Read our tips for engineering a successful shopping experience and the benefits of using PIM to make this experience outstanding.
Email vs workflow: optimize your document approval process
Read about the challenges of approving business documents and how workflow tools can optimize the process.
Infographic: Social Commerce
In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.
5 tips for optimizing your product returns policy
Practicality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.
DAM: deliver an optimal shopping experience
A consistent brand image, improved personalization, optimized navigation… Find out how DAM can help you deliver an optimal shopping experience.
Gen-Z: Shopping expectations
Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.