Important KPIs to monitor to perform on the Digital Shelf
Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.
UGC (User Generated Content): definition, benefits and tips for making it work
Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.
How the quality of data can impact your business
Discover the impacts that poor quality data can have on your company's performance and how PIM can save the day.
QR code powered by GS1: definition and benefits
GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.
The challenges of product content syndication
Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.
E-merchandising: definition and primary levers
Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.
Data governance: definition, steps to follow, and the role of PIM in its implementation
Read our definition of data governance, the steps involved, and the importance of using PIM for its implementation.
Generative AI: 5 business examples to inspire you
Heinz, Nike, Transavia, Zalando… Check out these 5 examples of generative AI used by businesses, to get some ideas.
6 key trends to follow in 2024
Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.
AI washing: how businesses are using and abusing it and the resulting impacts
Read how AI washing is being used and abused, and the resulting negative impacts on the credibility of this technology.
Create comprehensive and high-quality product datasheets
Check out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.
Inflation: adapt your business to new consumer behaviors
Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.