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Optimize your product pages for SEO
Guide and advises

Optimize your product pages for SEO

To be well ranked in the SERPs, a product page must be optimized to perfection: targeted keywords, accurate Alt tags linked to images, enriched product data, well thought out Title tag… Discover 6 essential best practices for improving the SEO of your product pages.

Improve the efficiency of your product pages and improve conversions
eCommerce

Improve the efficiency of your product pages and improve conversions

The product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.

Inbound Marketing Strategy: Definition, Benefits, and Stages
Inbound Marketing

Inbound Marketing Strategy: Definition, Benefits, and Stages

Inbound Marketing Strategy is the solution best suited to new consumer habits. Discover what an Inbound Marketing Strategy really is, the benefits and the different stages of its successful implementation.

How Covid-19 has impacted eCommerce
eCommerce

How Covid-19 has impacted eCommerce

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

5 signs that you need a PIM
Product Information Management

5 signs that you need a PIM

Wasting time looking for product data, poor collaboration between teams, multiplication of errors in the information presented to the customer… Discover the 5 signs that prove you need to use PIM software to manage your product information day to day.

PIM comparison
Guide and advises

PIM comparison

Making a successful call for bids for the implementation of a PIM project requires the business to go further into the details of the features available in PIM options on the market. They must also consider other essential criteria to guarantee the success of their project: quality and availability of support, autonomy of use and administration, training options, support throughout the project phases…

Prepare your eCommerce site for an international audience and secure new market shares
eCommerce

Prepare your eCommerce site for an international audience and secure new market shares

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

What today's e-shoppers are looking for
Trends

What today's e-shoppers are looking for

As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.

Use video to improve your product pages
eCommerce

Use video to improve your product pages

Video is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.

PIM and AMAZON: manage your product information effortlessly
Product Information Management

PIM and AMAZON: manage your product information effortlessly

Amazon attracts an increasing number of vendors to their selling points (2.5 million) and imposes numerous constraints. To respond efficiently to these issues, many businesses are now using PIM (Product Information Management) software.

PIM, ERP and CRM: purposes and synergies in product information management
Definition

PIM, ERP and CRM: purposes and synergies in product information management

PIM, ERP and CRM can work together to guarantee the quality and accuracy of product information. We explain the specifics of each solution and how you can use them together to manage your product information in the best way possible.

PIM and MDM: guaranteeing data quality
Definition

PIM and MDM: guaranteeing data quality

It has become essential to implement specialized data management software, among which we find PIM (Product Information Management) and MDM (Master Data Management). Find out all you need to know to help you choose the data management solution best suited to your needs.