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As new technologies develop, 73% of today’s consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.

The customer product experience has an ever-increasing importance in the success of a business. It involves providing the buyer with positive emotions throughout their customer journey. 84% of businesses saw a noticeable increase in revenue after focusing on the product experience.

The worldwide market for cloud services is booming and estimated to reach 623.3 billion dollars by 2023. Businesses are increasingly developing cloud strategies to optimize their costs and save time: 77% of businesses see cloud technologies as a competitive advantage.

71% of consumers believe that a video provides superior understanding of a product. Contrary to an in-store purchase, the buyer cannot test, touch, or handle the product on an eCommerce site. The product page is essential in giving the buyer a reassuring and top-quality customer journey.

Managing translations is a key issue in customer satisfaction. Whatever the channel they use, buyers prefer to access content in their own language. For example, 75% of online consumers state that they want to access content written in their mother tongue when buying a product.

Today’s Marketplaces attract an increasing number of buyers. 2/3 of consumers check on Amazon to research a new product before buying. The popularity of Marketplaces is explained by the many advantages they hold for consumers: competitive pricing, variety of references, product availability…

51% of consumers use Google to research a potential online purchase. Cell phone, tablet, PC, smart objects… whatever the device, the web is now a key part of the customer journey. Primarily used as an information channel, it allows the buyer to research and compare products before making their online purchase.

Contrary to what you may think, 9 out of 10 consumers still prefer to read a print catalog than its digital version. In our increasingly digital society, paper remains a preferred medium for shoppers. People continue to prefer print documents because they provide unrivalled readability.

The emergence of new information channels means that consumers expect more content to help them with their decision to buy: marketing descriptions, videos, product storytelling… The customer expects to find detailed, unique and high-quality information about a product at each point of sale, enabling them to scrutinize all aspects of the product.

Product Information Management, often shortened to PIM, is a software solution enabling the centralization, improvement and distribution of product data.While Product Information Management – PIM – is particularly suited to businesses managing large volumes of data, product information management can concern all types of business...

Product catalogs, brochures, flyers… printed materials maintain their capacity to differentiate from the competition and continue to engage and attract the consumer. While there is a tendency to oppose print and digital distribution channels, the best strategy is to use them together to increase your brand’s visibility.

The upsurge of digital has profoundly transformed consumer habits. Ultra-connected, they always investigate an item on the web before buying. To choose from among a multitude of brands, 81% of consumers will research online before deciding to purchase.