Blog

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.

Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.

Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.

Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.

Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.

Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.

Read how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.

Read the definition of the supply chain and how data quality can be a lever for optimizing yours.

Product descriptions, photos A+ Content… Find out how to create an Amazon product page that sells and how to stand out effectively on the platform.

Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.

Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.