Get ahead of your competitors
Find out about Competitive Intelligence, an innovative module in the Goaland PIM which gathers product information details from the eCommerce sites of your competitors, distributors and sales network and integrates them into the PIM.
You can detect new products, follow changes in prices and stocks, control the distribution of information and compare your offer efficiently with that of your competitors.
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What is Competitive Intelligence for?
Better control over the distribution circuit
Competitive Intelligence PIM gives you better control over product information across all distribution channels: distributor network, partners, wholesalers… With Competitive Intelligence PIM, you can ensure that information is reliable, consistent, and up to date on each channel.
An organized overview of the competition
Competitive Intelligence PIM has advanced features (centralization, organization, search engine, analytics…) to give you a precise, comprehensive, and coordinated view of your own competitive environment improving your strategic decision making.
Less time spent on competitive analysis
Competitive Intelligence PIM monitors the competition and relieves you of time‑consuming competitive intelligence tasks: regular consultation of product data sheets, search for information, monitoring prices… You vastly reduce the time spent on writing and adapting datasheets.
Competitive intelligence is the key to getting noticed
A highly competitive environment
Presenting a unique product offer positions you clearly on the market and amongst competitors.
A constant need for innovation
Diversifying your product catalog and continually launching new products is a key differentiation factor.
A growing interest in competitive intelligence
More and more businesses are investing in competitive intelligence to stay ahead of their competitors.
Why is competitive intelligence so difficult to manage?
Increase in the volumes of product data
Products are increasingly varied, and the volume of associated data continues to increase: technical features, photos, descriptions, EAN codes…
Multiplication of information sources
Marketplaces, eCommerce, social selling, distribution network… The multiplication of selling channels makes controlling the quality of the relevant product data extremely challenging.
Data obsolescence
Price changes, launch of a new range, addition of a category, innovations… The constant variation in the product offer makes it difficult to keep data up to date.
Information is not shared
Marketing, R&D, purchasing, production, IT… each department gathers information for their specific needs, promoting compartmentalization of data in the company.
Competitive Intelligence: a true competitive advantage
Centralize
Using our injector technology, Competitive Intelligence PIM automatically and regularly retrieves all product data from your chosen eCommerce sites (photos, product descriptions, prices…) and injects them into the PIM coherently and with structure.
Stay informed
Competitive Intelligence PIM automates the entire competitive analysis process: the system analyses and summarizes any changes detected on the eCommerce sites that you follow: new products, variations in prices or stock levels, photos, technical details, completeness…
Compare
Competitive Intelligence PIM allows you to automatically compare different information and to highlight these differences: competitors product datasheets, elements within a specific datasheet (e.g.: different selling prices per platform), datasheet history...
Share
With Competitive Intelligence PIM you can create fully customizable reports: presentation, performance indicators, recipients, and frequency… After configuration, you will receive these reports automatically by email and can also access them through the platform.
