mockup pim product list

The PIM that adapts to your business

Tools should adapt to your business and not the other way around. The Goaland PIM (Product Information Management) solution allows you to manage all of your specifics (construction of the product offer, processes, teams…).

What is a PIM? Watch a demo

Centralize

Intelligent import

Centralize all your product data with the help of intelligent import features or through our API which allow you to automatically retrieve and adapt product data.

DAM

The Goaland PIM has an integrated DAM (Digital Asset Management) solution to centralize all your assets (images, videos, sounds, PDF…) and link them to the product repository with features for automatic adaption to each selling channel.

Supplier portal

The Goaland solution provides direct, compartmentalized access to your suppliers and partner. They can add their information and it will integrate automatically with the data management process.

Enrich

Search

Quickly find and consult product information and other relevant data (collections, suppliers, variations, brands…) through the advanced feature search engine. The presentation is fully customizable.

Editing

Easily edit any attributes that you want to update (unitary or batch editing, view per level of completeness or per language) and atomate the input of associated information (automatic translation, calculation formulas, summary…).

Control

Control the quality of product information in real time and according to different lines (multiple completeness per channel with the possibility of customizing analysis rules such as controlling text length, image resolution…) and use the Analytics module to personalize your dashboard.

Work collaboratively

Create efficient workflows and contextualize your product data in an organized manner: translate into a different language, adapt contents to each country and target, approve… Your teams work together with visibility and rights adapted to their needs.

Distribute

Multiple exports

Automatically send product information adapted to each selling channel thanks to the different configurable connectors (flat files in different formats, eCommerce platforms, marketplaces…) or by API. The scheduling module allows you to orchestrate the different exchanges with the rest of the information system.

Consultation portal

Provide ‘read only' direct access to information that you wish to share with a wider scope and specific views to each user group. This makes PIM a consultation portal for all your teams (support, sales, logistics…) and your partners (distributors, dealers…).

Print

Capitalize on the product data managed by the PIM solution to create your documents automatically (product datasheets, catalogs, brochures, flyers…). Based on InDesign Server, the Print module provides customizable professional quality page layouts compliant with your corporate identity and brand image.

Discover the Print module

Why choose Goaland PIM?

A genuine tool, not a marketing façade

Small Business
« No code » approach

Our PIM and our onboarding process are designed to give you complete autonomy to adapt the system to your specifics and your needs but also so that it can easily evolve over the years. Our “no code” approach means that everything can be configured easily, without requiring IT development, from the presentation of product datasheets through its workflows and import and export flows.

Relational modeling

Our PIM is the only solution providing relational modeling of product information for managing your products, their variations, connections between products (upsell, cross-sell, replace, bundle…) as well as all product related information (collections, brands, suppliers, reviews, compositions…).

Automation and Orchestration

Automation (data entry, calculations, import, export, control, supervision…) and the related orchestration (planification, workflows, reporting…) are at the heart of our PIM to make your lives easier and save you time.

Test it for free Request a demo

Cloud or Cloud?

Our cloud

Based on the high performing OVHCloud infrastructure, we provide a single tenant cloud version which guarantees the availability of material resources as well as the choice of host country, and adapts update schedules to your production constraints.

Your cloud

Are you using Google Cloud Platform, Amazon Web Services or Microsoft Azure? Do you have your own private cloud? Not a problem: we can deploy the Goaland solution in whatever environment you prefer and in compliance with your security regulations.

Where do I start? Schedule a demo

PIM and omnichannel (marketing) strategies: what are the advantages?

In today's markets, 1/3 of transactions involve the use of two or more connected devices. Checking a Smartphone in a store, buying through a tablet, comparing several offers on a PC… in this ultra-digital world, the customer journey is increasingly complex.

Connected to all the physical and digital shopping channels, the customer can trigger their purchase, change their mind, or switch to a competitor brand at any time. This unpredictable behavior can unbalance businesses and upset the traditional codes of the customer journey.

Opting for an omnichannel process means you can respond to the customer's needs every time they interact with the brand. This method requires a perfect command of the company's product data: images, characteristics, technical features, product descriptions…

In an omnichannel context, PIM solutions provide you with a bird's eye view of the entire customer journey and allow you to coordinate product information at all points of contact. So how do PIM solutions provide a competitive advantage in the implementation of an omnichannel marketing strategy?

Guarantee the consistency of your product information

A logo missing from a product datasheet, a badly formatted image, an incomplete product description… Inconsistency between all your sales channels can make the customer feel frustrated. 55% of today's consumers prefer brands with consistent shopping experiences on all sales channels.

product data consistency

To guarantee the overall consistency of the customer journey, companies are turning increasingly towards product information solutions or PIM. Using PIM software gives you global view of your various shopping channels and allows you to adapt your product content to the requirements and standards of each channel. You can anticipate all potential scenarios by responding precisely to customers at all the stages of their customer journey.

Improve your product information management

Far too often, product data is scattered around several company information sources: ERP, CRM, Excel files… This dispersal of data promotes errors and slows down the work of your teams: time spent looking for product data, duplicate data, use of an incorrect file, input errors…

PIM features allow you to maintain a reliable version of your product data and to reduce the risk of errors in the information that you provide to the customer. Product information is centralized, updated automatically, and checked before being published on all your channels, be they print (product catalogs, brochures…) or digital (eCommerce sites, marketplaces…).

Reduce your time-to-market

In today's market, there are a lot of advantages to the capacity to launch a product or range quickly: strengthening a position on the market, gaining new market shares or accelerating the renewal of a product offer… the time-to-market is a core element in your marketing and sales strategies.

However, managing a company's product data often requires long and time-consuming processes which slow down the time-to-market. Using a PIM solution facilitates the work of the Product and Marketing teams on product related data: centralization of product information, automation of recurring tasks… With PIM, your teams gain in autonomy and efficiency on tasks with low added value. With PIM you reduce your products' time-to-market.

Contextualize your product data

Irrelevant or incomplete product information can create friction in the customer journey. Aujourd'hui, 33 % of consumers might abandon a purchase if the price on an eCommerce site is only indicated in a foreign currency.

By contextualizing product information, you provide the consumer with the right information, in the right place and at the right time. To provide a seamless shopping experience, it is essential that companies adapt their product data to each context. This could mean adapting to the shopping season (Black Friday, Christmas, Cyber Monday…) or to the customer's geolocation when visiting your eCommerce site.

If you wish to deploy your eCommerce offer in a different country for example, PIM enables you to adapt your product information for each country: multi-currency management, translation of contents, compliance with local legislation… A huge time saver when managing a brand in several countries and in several languages.

PIM software enables businesses to rise to the challenges of the implementation of an omnichannel strategy: managing multiple selling channels, managing the customer journey, meeting the demands of consumers… To control your product information from A to Z in the customer journey, check out Goaland PIM solution.