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Plant-based cosmetics

Simplify the adaptation of marketing documents for international markets

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Key elements of the project

Centralized management of points of sales advertising and packaging items
Adaptation of contents for different languages and countries
Automated synchronization of contents
Collaborative workflow for checking and approving contents

The implementation of the Goaland solution at Yves Rocher resulted in the optimization of the translation and adaptation process for marketing documents (point of sales advertising, packaging, catalogs…) for international markets: centralization, collaborative workflow for checking and approving contents, automated synchronization to simplify their adaptation for each country… With Goaland's solution, documents are proofread, customized, and approved before sending to print.

The increase in efficiency brought about by the solution means that the subsidiaries and headquarters can now customize over 4000 documents in several languages and different country contexts, every year.

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