French manufacturer of bathroom furniture and equipment

Implementation of a PIM and a publishing platform






Catalog pages generated

Key elements of the project

Bathroom furniture and equipment

Allibert sells over 4000 different references under two brands which are distributed in France and Benelux in DIY megastores (Leroy Merlin, Castorama…), and across the network of industry professionals.

Management of content in 4 languages
Information adapted to 4 countries
Initialization of data by SAP
Automated production of print documents

The context

Multiplication of tools and dispersal of data

Allibert’s product repository was spread among the SAP for technical information and 8 CRMs for sales and market price information. Large numbers of Excel files and managing 32,000 media through a simple shared network.

The needs

Centralize, optimize, improve reliability of and develop E-commerce

To implement their omnichannel strategy, Allibert chose Alpia / Arsia, a PIM / MDM / DAM platform with an integrated system for generating print documents.

The challenge

Guarantee the consistency of a multi-brand-country-lingual management in the context of PIM/ERP/CRM exchanges

Design and establish inter-application exchanges with the ERP and the CRMs, integrate the Arsia print generation system supplied directly by the Alpia PIM


Implementation 4 months

Configuration of connections, design of flows, data import. Deployment of the Alpia PIM/Arsia solution, support through the change management process.


The result

Rationalization, Uniformization, Autonomy, Increased productivity.

Alpia PIM/Arsia enables Allibert to serenely implement their omnichannel strategy and to manage their e-commerce offer.

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