Belambra

Belambra

Centralize information to automate page layouts

9000

Residences in over 55 clubs

500,000

Individual clients

2000

Groups per year

Key elements of the project

Tourism

Belambra Clubs, a major tourism stakeholder whose marketing is mainly based on print media: catalogs, brochures, mailings, etc.

Adapt information according to different seasons, targets, medias
Several print productions per year

The context

A very large volume of documents to produce

Each year, Belambra issues over 90 different printed publications, which involves designing and printing over 1800 pages. Production times were too long.

The needs

A central tool for generating and validating documents

Reduce document production times to improve the “Time to market”.

The challenge

Structuring information to automate page layouts

Possibility to differentiate information per season, target market, media and to adapt the style guide per type of destination or accommodation.

Belambra

Implementation

Belambra commissioned Goaland to find a solution to the problems of centralizing information, automating page layouts and automating the proofreading and correction process.

Support with optimization and dynamization of layout templates and the creation of automation structures for the flow of data from Alpia PIM.

Belambra

The result

Optimized management of the product repository and consistent multichannel communication

The implementation of the Alpia PIM / Arsia platform resulted in increased productivity and a reduction in production costs. The centralization of the Belambra Clubs offer allows them to develop their digital media communication.

Check-out our software solutions,
Ask for a demo!