Residences in over 55 clubs
Groups per year
Belambra Clubs, a major tourism stakeholder whose marketing is mainly based on print media: catalogs, brochures, mailings, etc.
Each year, Belambra issues over 90 different printed publications, which involves designing and printing over 1800 pages. Production times were too long.
Reduce document production times to improve the “Time to market”.
Possibility to differentiate information per season, target market, media and to adapt the style guide per type of destination or accommodation.
Belambra commissioned Goaland to find a solution to the problems of centralizing information, automating page layouts and automating the proofreading and correction process.
Support with optimization and dynamization of layout templates and the creation of automation structures for the flow of data from Alpia PIM.
The implementation of the Alpia PIM / Arsia platform resulted in increased productivity and a reduction in production costs. The centralization of the Belambra Clubs offer allows them to develop their digital media communication.