Watch our « What is a PIM? » video

Logo video PIM

Find our comprehensive explanation of PXM, what it means exactly, and the concrete actions required to develop this approach: adaptation of product information specific to each selling channel, contextualization, customization…

The main themes covered in this video:

  • New shopper behaviors
  • In-depth explanation of PXM
  • Guidelines for creating a compelling product experience
  • The benefits that PXM provides

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