Discover the concepts and the principles behind implementing PXM
In the eCommerce industry, PXM (Product Experience Management) is THE key for selling better and selling more. This 32-page white paper explains the influence of eCommerce trends on shopper behavior and how PXM is the most comprehensive solution to meet their new expectations.
Among the main themes covered in this white paper:
- The rising importance of the product experience in any sales strategy
- The benefits of developing PXM for your business
- How PIM can help make a success of your PXM
- 5 essential pillars to consider when developing PXM
- How to combine PXM and CXM strategies to create an optimal customer experience