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Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.

Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.

Discover the impacts that poor quality data can have on your company's performance and how PIM can save the day.

GS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses.

Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.

Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.

Read our definition of data governance, the steps involved, and the importance of using PIM for its implementation.

Heinz, Nike, Transavia, Zalando… Check out these 5 examples of generative AI used by businesses, to get some ideas.

Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.

Read how AI washing is being used and abused, and the resulting negative impacts on the credibility of this technology.

Check out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.

Read about the impacts of inflation on consumer shopping habits and how businesses are adapting.