Blog

Publication production management

Generate your datasheets automatically with PIM

Discover the main challenges facing manufacturers of electronic components when designing their datasheets and how PIM can simplify the task.

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Artificial Intelligence

Use ChatGPT to write your product descriptions

Find out what ChatGPT really is and how best to use it to write your product descriptions.

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Guide and advises

6 tips for improving the delivery experience for online shoppers

Read our 6 essential tips to help you provide a unique shopping experience.

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eCommerce

Ecommerce: optimize the online payment experience

A variety of payment methods, installment payment, reassurance for consumers… Discover the importance of the online payment experience and some tips for making it exceptional.

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Definition

Conversational Marketing: definition, benefits, and implementation

Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.

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Trends

Influencer marketing strategy: definition and implementation

Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.

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Artificial Intelligence

Artificial Intelligence and eCommerce

Translate product information, generate product descriptions, customize recommendations… Discover the definition of Artificial Intelligence (AI) and how it can be used in the eCommerce industry.

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Guide and advises

Livestream shopping: definition, benefits, and organization

Prepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.

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Trends

M-commerce: 6 essential tips for making it work for you

In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.

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Definition

PIM and CMS: two systems that work together

Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.

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Trends

5 content formats you should be using in 2023

Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.

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Product Information Management

PIM: Improve the shopping experience for your customer

Read our tips for engineering a successful shopping experience and the benefits of using PIM to make this experience outstanding.

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