Blog

Customer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.

It is essential to optimize product discoverability on your eCommerce site to enhance the user experience. Discover the 5 tips for improving product search on your eCommerce site.

Discover the advantages for your company in interfacing a WooCommerce platform and PIM for the implementation of your omnichannel strategy.

Product photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers.

During the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.

To sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.

The eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.

Shopify is now recognized as one of the world's eCommerce leaders. PIM optimizes the product information preparation phase before transmission to shopify.