https://www.goaland.com/blogBlog - Find out lastest news and trends concerning PIM / DAM & Printhttps://www.goaland.com/blog/AI/can-we-trust-AI-to-improve-the-quality-of-our-product-datahttps://www.goaland.com/blog/AI/can-we-trust-AI-to-improve-the-quality-of-our-product-dataIn the field of product information quality management, introducing AI requires paying particular attention to the interaction between AI and man, to maintain a high level of trust.Wed, 27 Feb 2019 23:00:00 +0000https://www.goaland.com/blog/AI/artificial-intelligence-what-are-the-consequences-for-pim-mdm-and-damhttps://www.goaland.com/blog/AI/artificial-intelligence-what-are-the-consequences-for-pim-mdm-and-damProgress in AI has been impressive. It's already possible to use the developments in AI in the fields of PIM / MDM / DAM. Thu, 27 Feb 2020 23:00:00 +0000https://www.goaland.com/blog/PIM/implement-a-successful-pim-projecthttps://www.goaland.com/blog/PIM/implement-a-successful-pim-projectBefore launching into a PIM project, it's important to take the time to analyze your internal procedures and your data model. Thu, 27 Feb 2020 23:00:00 +0000https://www.goaland.com/blog/PIM/PIM-e-commerce-sales-boosterhttps://www.goaland.com/blog/PIM/PIM-e-commerce-sales-boosterWith the advent of all things digital, online sales have grown exponentially. An increasing number of businesses are turning to PIM solutions to provide…Mon, 16 Dec 2019 23:00:00 +0000https://www.goaland.com/blog/PIM/what-is-open-sourcehttps://www.goaland.com/blog/PIM/what-is-open-sourceWhat really lies behind the expression “open source”? What makes Proprietary PIM different to PIM open source?Wed, 29 Jan 2020 23:00:00 +0000https://www.goaland.com/blog/PIM/PIM-DAMhttps://www.goaland.com/blog/PIM/PIM-DAMWhat are the characteristics of these DAM and PIM and how can we use them together to improve product experience management?Thu, 05 Mar 2020 23:00:00 +0000https://www.goaland.com/blog/publication-production-management/product-catalog-with-a-pimhttps://www.goaland.com/blog/publication-production-management/product-catalog-with-a-pimRecognized as a means of simplifying and accelerating the production of catalogs, how do PIM software solutions really help?Thu, 05 Mar 2020 23:00:00 +0000https://www.goaland.com/blog/PIM/pim-magento-or-how-to-optimize-your-ecommerce-websitehttps://www.goaland.com/blog/PIM/pim-magento-or-how-to-optimize-your-ecommerce-websiteTo ensure the consistency of the customer's shopping experience, synchronize your product data between Magento and Goaland PIM…Sun, 22 Mar 2020 23:00:00 +0000https://www.goaland.com/blog/publication-production-management/magento-printhttps://www.goaland.com/blog/publication-production-management/magento-printProduct catalogs, brochures, flyers… printed materials maintain their capacity to differentiate from the competition and continue to engage and attract the consumer. While there is a tendency to oppose print and digital distribution channels, the best strategy is to use them together to increase your brand's visibility.Mon, 06 Apr 2020 22:00:00 +0000https://www.goaland.com/blog/definition/product-information-managementhttps://www.goaland.com/blog/definition/product-information-managementProduct Information Management, often shortened to PIM, is a software solution enabling the centralization, improvement and distribution of product data.Wed, 15 Apr 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-solution-5-reasons-whyhttps://www.goaland.com/blog/PIM/pim-solution-5-reasons-whyThis article shows 5 reasons why you should implement a PIM project in your business!Wed, 29 Apr 2020 22:00:00 +0000https://www.goaland.com/blog/publication-production-management/produce-print-catalogs-with-akeneo-pimhttps://www.goaland.com/blog/publication-production-management/produce-print-catalogs-with-akeneo-pimYou already use an Akeneo PIM product database? The Goaland solution is equipped with a dedicated connector enabling it to interact with the Akeneo PIM. Wed, 27 May 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-prestashop-boost-your-ecommerce-saleshttps://www.goaland.com/blog/PIM/pim-and-prestashop-boost-your-ecommerce-salesPrestaShop has become an essential part of the eCommerce ecosystem. So how does interfacing PrestaShop with PIM boost your online sales? Tue, 02 Jun 2020 22:00:00 +0000https://www.goaland.com/blog/marketplaces/pim-managing-product-catalogs-for-marketplaceshttps://www.goaland.com/blog/marketplaces/pim-managing-product-catalogs-for-marketplacesMarketplaces provide great business opportunities. PIM helps to manage the transmission of your product data to these platforms to sell...Wed, 17 Jun 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/optimize-your-translation-management-with-pimhttps://www.goaland.com/blog/PIM/optimize-your-translation-management-with-pimTranslation projects can be complex. To make this process easier, companies can now use PIM (Product Information Management)...Mon, 20 Jul 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/product-information-management-and-digital-asset-managementhttps://www.goaland.com/blog/PIM/product-information-management-and-digital-asset-managementCompanies are now using Digital Asset Management (DAM) and Product Information Management (PIM) software. Used together, they optimize…Mon, 03 Aug 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-cloud-how-to-boost-your-performancehttps://www.goaland.com/blog/PIM/pim-and-cloud-how-to-boost-your-performanceWhat are the main benefits of the cloud? How does the cloud optimize the performance of a PIM solution?Wed, 05 Aug 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-provide-the-best-product-experience-for-your-customershttps://www.goaland.com/blog/PIM/pim-provide-the-best-product-experience-for-your-customersIt has become essential for businesses to take PXM into consideration. To create a convincing product experience, businesses are using PIM software.Wed, 12 Aug 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-make-a-success-of-your-omnichannel-strategyhttps://www.goaland.com/blog/PIM/pim-make-a-success-of-your-omnichannel-strategyTo implement an omnichannel strategy, it is essential to use PIM (Product Information Management) software. PIM guarantees…Wed, 26 Aug 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/5-deadly-errors-for-an-ecommerce-websitehttps://www.goaland.com/blog/PIM/5-deadly-errors-for-an-ecommerce-websiteThe eCommerce industry is growing rapidly. Here are 5 errors occurring frequently on eCommerce sites which can be avoided by using PIM.Mon, 31 Aug 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-build-your-seo-strategyhttps://www.goaland.com/blog/PIM/pim-build-your-seo-strategyIt is essential to implement a solid SEO strategy to remain competitive. PIM allows you to optimize the SEO of your product pages before communicating…Wed, 09 Sep 2020 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-marketing-strategy-create-compelling-product-pageshttps://www.goaland.com/blog/PIM/pim-and-marketing-strategy-create-compelling-product-pagesThe product page becomes an essential element of your marketing strategy. With PIM, product pages are enriched, optimized, and checked…Wed, 16 Sep 2020 22:00:00 +0000https://www.goaland.com/blog/work-process/pim-vs-excel-guarantee-the-quality-of-product-datahttps://www.goaland.com/blog/work-process/pim-vs-excel-guarantee-the-quality-of-product-dataIt makes no sense to compare Excel spreadsheets with PIM. Used correctly, they can work well together to become a real asset. Sun, 20 Sep 2020 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/10-prerequisite-pim-featureshttps://www.goaland.com/blog/guide-and-advises/10-prerequisite-pim-featuresCheck out the 10 essential features of an efficient and modern PIM.Mon, 28 Sep 2020 22:00:00 +0000https://www.goaland.com/blog/e-commerce/pim-and-shopify-optimize-your-product-information-managementhttps://www.goaland.com/blog/e-commerce/pim-and-shopify-optimize-your-product-information-managementShopify is now recognized as one of the world's eCommerce leaders. PIM optimizes the product information preparation phase before transmission to shopify.Tue, 06 Oct 2020 22:00:00 +0000https://www.goaland.com/blog/e-commerce/5-ecommerce-trendshttps://www.goaland.com/blog/e-commerce/5-ecommerce-trendsThe eCommerce market is dynamic and evolving constantly. In 2019, digital retail sales (ou retail eCommerce sales) reached 3530 billion dollars. Discover the 5 eCommerce trends that you should be watching to stay ahead of the competition.Mon, 12 Oct 2020 22:00:00 +0000https://www.goaland.com/blog/definition/pim-and-mdmhttps://www.goaland.com/blog/definition/pim-and-mdmMDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.Wed, 28 Oct 2020 23:00:00 +0000https://www.goaland.com/blog/definition/pim-erp-and-crmhttps://www.goaland.com/blog/definition/pim-erp-and-crmWe explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.Wed, 04 Nov 2020 23:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-amazon-manage-your-product-information-effortlesslyhttps://www.goaland.com/blog/PIM/pim-and-amazon-manage-your-product-information-effortlesslyTo sell their products on Amazon, Product and Marketing teams must systematically rework their data. Using PIM software enables…Thu, 10 Dec 2020 23:00:00 +0000https://www.goaland.com/blog/e-commerce/video-and-product-pageshttps://www.goaland.com/blog/e-commerce/video-and-product-pagesVideo is an essential marketing tool for improving the quality of your product pages. It is more impactful than other medias and have become essential for motivating potential buyers. Discover how to use video to create high quality product pages.Sun, 03 Jan 2021 23:00:00 +0000https://www.goaland.com/blog/trends/todays-e-shoppershttps://www.goaland.com/blog/trends/todays-e-shoppersAs digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.Mon, 18 Jan 2021 23:00:00 +0000https://www.goaland.com/blog/e-commerce/prepare-your-ecommerce-site-for-an-international-audiencehttps://www.goaland.com/blog/e-commerce/prepare-your-ecommerce-site-for-an-international-audienceTo sell your products abroad and attract customers from different countries, a business has to have a thorough knowledge of the cultural specifics of each target country and adapt their eCommerce website to these specifics. Follow these 5 tips to adapt your eCommerce site successfully in a foreign country.Wed, 27 Jan 2021 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/pim-comparisonhttps://www.goaland.com/blog/guide-and-advises/pim-comparisonDiscover what not to miss for an in-depth comparison of PIM software. Before going too far in your PIM comparison, the « cost » and « features »...Thu, 18 Feb 2021 23:00:00 +0000https://www.goaland.com/blog/PIM/5-signs-that-you-need-a-pimhttps://www.goaland.com/blog/PIM/5-signs-that-you-need-a-pimDiscover the 5 signs that prove you need to use PIM software to manage your product information day to day.Tue, 16 Mar 2021 23:00:00 +0000https://www.goaland.com/blog/e-commerce/covid-19-and-ecommercehttps://www.goaland.com/blog/e-commerce/covid-19-and-ecommerceDuring the Covid-19 crisis, shoppers are regularly reminded to be cautious and have begun to see online shopping as a safe alternative to instore shopping. Discover how the Covid-19 crisis has impacted eCommerce and how businesses have adapted.Thu, 25 Mar 2021 23:00:00 +0000https://www.goaland.com/blog/inbound-marketing/inbound-marketing-strategyhttps://www.goaland.com/blog/inbound-marketing/inbound-marketing-strategyInbound Marketing Strategy is the solution best suited to new consumer habits. Discover what an Inbound Marketing Strategy really is, the benefits and the different stages of its successful implementation.Wed, 14 Apr 2021 22:00:00 +0000https://www.goaland.com/blog/e-commerce/product-pages-and-conversionshttps://www.goaland.com/blog/e-commerce/product-pages-and-conversionsThe product page is an essential element of the sales strategy: 52.6% of cart additions are done through this page. Discover 8 essential tips for optimizing the effectiveness of your product pages and increasing their conversion rate.Wed, 21 Apr 2021 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/product-pages-and-seohttps://www.goaland.com/blog/guide-and-advises/product-pages-and-seoTo be well ranked in the SERPs, a product page must be optimized to perfection: targeted keywords, accurate Alt tags linked to images, enriched product data, well thought out Title tag… Discover 6 essential best practices for improving the SEO of your product pages.Wed, 28 Apr 2021 22:00:00 +0000https://www.goaland.com/blog/definition/product-experience-management-pxmhttps://www.goaland.com/blog/definition/product-experience-management-pxmThe shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.Thu, 06 May 2021 22:00:00 +0000https://www.goaland.com/blog/inbound-marketing/blog-topicshttps://www.goaland.com/blog/inbound-marketing/blog-topicsbusinesses need to publish articles on their blog regularly and to constantly look for topics that will appeal to their consumers. Discover our 6 tips for finding compelling blog topics to appeal to shoppers.Thu, 20 May 2021 22:00:00 +0000https://www.goaland.com/blog/marketplaces/pitfalls-to-avoid-on-marketplaceshttps://www.goaland.com/blog/marketplaces/pitfalls-to-avoid-on-marketplacesMarketplaces present a fantastic business opportunity making your products available to a wider audience. Discover the pitfalls to avoid when selling on Marketplaces, and how to get the most from them.Sun, 30 May 2021 22:00:00 +0000https://www.goaland.com/blog/e-commerce/photos-and-product-pageshttps://www.goaland.com/blog/e-commerce/photos-and-product-pagesProduct photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers. Tue, 08 Jun 2021 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/call-for-bids-for-a-pim-7-steps-to-followhttps://www.goaland.com/blog/guide-and-advises/call-for-bids-for-a-pim-7-steps-to-followDiscover the steps to follow for a successful call for bids for a PIM solution.Thu, 24 Jun 2021 22:00:00 +0000https://www.goaland.com/blog/inbound-marketing/competitive-watch-and-inbound-marketing-strategyhttps://www.goaland.com/blog/inbound-marketing/competitive-watch-and-inbound-marketing-strategyIt is essential to implement a competitive watch system to produce high-quality content and optimize your Inbound Marketing strategy. Discover the steps involved in implementing valuable competitive watch.Tue, 29 Jun 2021 22:00:00 +0000https://www.goaland.com/blog/PIM/5-signs-that-you-need-a-pim-videohttps://www.goaland.com/blog/PIM/5-signs-that-you-need-a-pim-videoDiscover the article « 5 signs that you need a PIM » in video.Sun, 18 Jul 2021 22:00:00 +0000https://www.goaland.com/blog/e-commerce/pim-and-woocommercehttps://www.goaland.com/blog/e-commerce/pim-and-woocommerceDiscover the advantages for your company in interfacing a WooCommerce platform and PIM for the implementation of your omnichannel strategy. Mon, 26 Jul 2021 22:00:00 +0000https://www.goaland.com/blog/e-commerce/comprehensive-and-high-quality-product-datasheetshttps://www.goaland.com/blog/e-commerce/comprehensive-and-high-quality-product-datasheetsCheck out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.Wed, 06 Dec 2023 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/pim-mdm-gartner-and-forresterhttps://www.goaland.com/blog/guide-and-advises/pim-mdm-gartner-and-forresterDiscover the advantages and the limitations of the Magic Quadrant and the Forrester Wave and how a business can use them intelligently to search for PIM / MDM.Sun, 26 Sep 2021 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-b2b-companieshttps://www.goaland.com/blog/PIM/pim-and-b2b-companiesB2B companies speak to professionals with specific problems and restrictions linked to their core business. These professionals have very precise expectations and want to access detailed product information...Tue, 05 Oct 2021 22:00:00 +0000https://www.goaland.com/blog/trends/e-commerce-and-black-fridayhttps://www.goaland.com/blog/trends/e-commerce-and-black-fridayBlack Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.Sun, 17 Oct 2021 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/omnichannel-strategyhttps://www.goaland.com/blog/guide-and-advises/omnichannel-strategyPhygital strategies, new shopping methods, instore innovations… Discover what's at stake in an omnichannel strategy and the challenges involved in its implementation.Tue, 26 Oct 2021 22:00:00 +0000https://www.goaland.com/blog/trends/ethics-and-environmental-responsibilityhttps://www.goaland.com/blog/trends/ethics-and-environmental-responsibilityGreen, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.Sun, 07 Nov 2021 23:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-saleshttps://www.goaland.com/blog/PIM/pim-and-salesProduct pages are a critical element of your sales strategy. Discover how using PIM will boost your sales by creating effective product pages.Thu, 25 Nov 2021 23:00:00 +0000https://www.goaland.com/blog/definition/the-benefits-of-pxmhttps://www.goaland.com/blog/definition/the-benefits-of-pxmImproved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.Sun, 12 Dec 2021 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/in-store-customer-experiencehttps://www.goaland.com/blog/guide-and-advises/in-store-customer-experienceTablets, Virtual Reality (VR) technologies, interactive terminals… Check out our 5 essential tips for creating an in-store customer experience and meeting customer expectations.Sun, 26 Dec 2021 23:00:00 +0000https://www.goaland.com/blog/trends/ecommerce-trends-2022https://www.goaland.com/blog/trends/ecommerce-trends-2022Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive. Tue, 04 Jan 2022 23:00:00 +0000https://www.goaland.com/blog/e-commerce/optimize-product-searchhttps://www.goaland.com/blog/e-commerce/optimize-product-searchIt is essential to optimize product discoverability on your eCommerce site to enhance the user experience. Discover the 5 tips for improving product search on your eCommerce site.Wed, 02 Feb 2022 23:00:00 +0000https://www.goaland.com/blog/e-commerce/pxm-and-cxmhttps://www.goaland.com/blog/e-commerce/pxm-and-cxmCustomer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.Wed, 09 Feb 2022 23:00:00 +0000https://www.goaland.com/blog/work-process/improving-the-quality-of-product-informationhttps://www.goaland.com/blog/work-process/improving-the-quality-of-product-informationProduct information is an essential element of your sales strategy. Discover the steps for improving the quality of your product information and boosting sales.Mon, 28 Feb 2022 23:00:00 +0000https://www.goaland.com/blog/definition/cxm-strategyhttps://www.goaland.com/blog/definition/cxm-strategyIt has become vital to fully understand CXM (Customer Experience Management). Read about the importance of a CXM strategy and how to implement it successfully in your company.Tue, 22 Mar 2022 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/customer-experience-strategyhttps://www.goaland.com/blog/guide-and-advises/customer-experience-strategyThe customer experience is an essential element of the sales strategy. Here are five questions which will help you to assess your customer experience strategy and to accelerate your progress in this area.Thu, 14 Apr 2022 22:00:00 +0000https://www.goaland.com/blog/e-commerce/social-commercehttps://www.goaland.com/blog/e-commerce/social-commerceSocial commerce is a great business opportunity. Find out how to get the most out of social commerce and increase your sales.Wed, 20 Apr 2022 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-teamshttps://www.goaland.com/blog/PIM/pim-and-teamsFind out how Sales, Marketing, and SEO teams can benefit from pim.Tue, 26 Apr 2022 22:00:00 +0000https://www.goaland.com/blog/work-process/digital-transformationhttps://www.goaland.com/blog/work-process/digital-transformationit is vital to speed up the digital transformation. Discover the 3 challenges of the eCommerce industry that can be met through digital transformation.Tue, 10 May 2022 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-erphttps://www.goaland.com/blog/PIM/pim-and-erpDiscover the specifics of ERP and PIM and how to use them together to optimize your product data management.Sun, 29 May 2022 22:00:00 +0000https://www.goaland.com/blog/definition/product-repositoryhttps://www.goaland.com/blog/definition/product-repositoryImplementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.Thu, 16 Jun 2022 22:00:00 +0000https://www.goaland.com/blog/e-commerce/cart-abandonmenthttps://www.goaland.com/blog/e-commerce/cart-abandonmentCart abandonment is a frequent occurrence on eCommerce sites. Discover our 7 essential tips for avoiding cart abandonment on your eCommerce site.Wed, 22 Jun 2022 22:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-industryhttps://www.goaland.com/blog/PIM/pim-and-industryManufacturers must innovate. Discover the 4 main challenges of the industrial sector that PIM can help to resolve.Wed, 29 Jun 2022 22:00:00 +0000https://www.goaland.com/blog/definition/omnichannelhttps://www.goaland.com/blog/definition/omnichannelFor a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.Mon, 11 Jul 2022 22:00:00 +0000https://www.goaland.com/blog/smart-comparison-and-analysis/comparative-analysishttps://www.goaland.com/blog/smart-comparison-and-analysis/comparative-analysisDiscover the definition of comparative analysis, the key benefits and the difficulties involved in its implementation. Wed, 07 Sep 2022 22:00:00 +0000https://www.goaland.com/blog/smart-comparison-and-analysis/selling-distribution-channelshttps://www.goaland.com/blog/smart-comparison-and-analysis/selling-distribution-channelsDiscover the main challenges facing brands when managing product information in the distribution channels.Wed, 21 Sep 2022 22:00:00 +0000https://www.goaland.com/blog/smart-comparison-and-analysis/price-comparisonhttps://www.goaland.com/blog/smart-comparison-and-analysis/price-comparison73% of brands consider price changes to be the primary cause of competitive constraint. Discover the challenges and the benefits of price comparison for businesses.Thu, 29 Sep 2022 22:00:00 +0000https://www.goaland.com/blog/definition/pim-and-plmhttps://www.goaland.com/blog/definition/pim-and-plmFind out what makes PLM and PIM different and how to use them together to remain competitive on the market.Tue, 18 Oct 2022 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/demos-pimhttps://www.goaland.com/blog/guide-and-advises/demos-pimDiscover the 7 essential questions to ask during your PIM demo preparation meetings and our tips for getting the most from your demo.Sun, 23 Oct 2022 22:00:00 +0000https://www.goaland.com/blog/smart-comparison-and-analysis/comparative-analysis-5-indicators-to-trackhttps://www.goaland.com/blog/smart-comparison-and-analysis/comparative-analysis-5-indicators-to-trackIt has become essential to use competitive intelligence to remain competitive on the market. Discover the 5 indicators to track closely to get the most from your comparative analysis.Wed, 02 Nov 2022 23:00:00 +0000https://www.goaland.com/blog/PIM/pim-and-time-to-markethttps://www.goaland.com/blog/PIM/pim-and-time-to-marketUpdating, enriching, adapting to each context, validating… Discover the challenges around reducing the time to market that can be resolved through PIM.Tue, 15 Nov 2022 23:00:00 +0000https://www.goaland.com/blog/trends/customer-experiencehttps://www.goaland.com/blog/trends/customer-experienceNike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.Thu, 24 Nov 2022 23:00:00 +0000https://www.goaland.com/blog/smart-comparison-and-analysis/comparative-analysis-and-pxmhttps://www.goaland.com/blog/smart-comparison-and-analysis/comparative-analysis-and-pxmDiscover the definition of PXM and how comparative analysis helps businesses to manage the process better. Tue, 06 Dec 2022 23:00:00 +0000https://www.goaland.com/blog/work-process/five-tasks-you-can-optimize-with-pimhttps://www.goaland.com/blog/work-process/five-tasks-you-can-optimize-with-pimStandardize, update, adapt to each selling channel, validate… Check out the five tedious tasks that you can optimize with PIM.Tue, 13 Dec 2022 23:00:00 +0000https://www.goaland.com/blog/e-commerce/5-trends-to-follow-in-2023https://www.goaland.com/blog/e-commerce/5-trends-to-follow-in-2023Subscription commerce, social commerce on TikTok, zero-party data strategy… Discover the 5 trends to follow in 2023 to remain competitive. Wed, 21 Dec 2022 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/product-description-exampleshttps://www.goaland.com/blog/guide-and-advises/product-description-examplesIkea, Patagonia, innocent, Marshall… Discover these 5 examples that will inspire you to write compelling product descriptions.Thu, 12 Jan 2023 23:00:00 +0000https://www.goaland.com/blog/trends/gen-zhttps://www.goaland.com/blog/trends/gen-zAuthenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.Wed, 25 Jan 2023 23:00:00 +0000https://www.goaland.com/blog/work-process/dam-and-optimal-shoppinghttps://www.goaland.com/blog/work-process/dam-and-optimal-shoppingA consistent brand image, improved personalization, optimized navigation… Find out how DAM can help you deliver an optimal shopping experience.Mon, 06 Feb 2023 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/product-returns-policyhttps://www.goaland.com/blog/guide-and-advises/product-returns-policyPracticality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.Wed, 15 Feb 2023 23:00:00 +0000https://www.goaland.com/blog/trends/infographic-social-commercehttps://www.goaland.com/blog/trends/infographic-social-commerceIn this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.Tue, 07 Mar 2023 23:00:00 +0000https://www.goaland.com/blog/work-process/email-vs-workflowhttps://www.goaland.com/blog/work-process/email-vs-workflowRead about the challenges of approving business documents and how workflow tools can optimize the process.Mon, 10 Apr 2023 22:00:00 +0000https://www.goaland.com/blog/PIM/improve-the-shopping-experience-for-your-customerhttps://www.goaland.com/blog/PIM/improve-the-shopping-experience-for-your-customerRead our tips for engineering a successful shopping experience and the benefits of using PIM to make this experience outstanding.Thu, 04 May 2023 22:00:00 +0000https://www.goaland.com/blog/trends/5-content-formats-you-should-be-usinghttps://www.goaland.com/blog/trends/5-content-formats-you-should-be-usingWeb Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.Sun, 21 May 2023 22:00:00 +0000https://www.goaland.com/blog/definition/pim-and-cmshttps://www.goaland.com/blog/definition/pim-and-cmsDiscover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.Thu, 01 Jun 2023 22:00:00 +0000https://www.goaland.com/blog/trends/m-commercehttps://www.goaland.com/blog/trends/m-commerce In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy. Wed, 07 Jun 2023 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/livestream-shoppinghttps://www.goaland.com/blog/guide-and-advises/livestream-shoppingPrepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.Tue, 20 Jun 2023 22:00:00 +0000https://www.goaland.com/blog/AI/artificial-intelligence-and-ecommercehttps://www.goaland.com/blog/AI/artificial-intelligence-and-ecommerceTranslate product information, generate product descriptions, customize recommendations… Discover the definition of Artificial Intelligence (AI) and how it can be used in the eCommerce industry. Wed, 12 Jul 2023 22:00:00 +0000https://www.goaland.com/blog/trends/influencer-marketing-strategyhttps://www.goaland.com/blog/trends/influencer-marketing-strategyDetermine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.Tue, 18 Jul 2023 22:00:00 +0000https://www.goaland.com/blog/definition/conversational-marketinghttps://www.goaland.com/blog/definition/conversational-marketingCustomize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.Thu, 10 Aug 2023 22:00:00 +0000https://www.goaland.com/blog/e-commerce/online-payment-experiencehttps://www.goaland.com/blog/e-commerce/online-payment-experienceA variety of payment methods, installment payment, reassurance for consumers… Discover the importance of the online payment experience and some tips for making it exceptional.Sun, 27 Aug 2023 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/delivery-experiencehttps://www.goaland.com/blog/guide-and-advises/delivery-experienceRead our 6 essential tips to help you provide a unique shopping experience.Tue, 05 Sep 2023 22:00:00 +0000https://www.goaland.com/blog/AI/chatgpt-write-your-product-descriptionshttps://www.goaland.com/blog/AI/chatgpt-write-your-product-descriptionsFind out what ChatGPT really is and how best to use it to write your product descriptions.Thu, 21 Sep 2023 22:00:00 +0000https://www.goaland.com/blog/publication-production-management/generate-your-datasheets-automatically-with-pimhttps://www.goaland.com/blog/publication-production-management/generate-your-datasheets-automatically-with-pimDiscover the main challenges facing manufacturers of electronic components when designing their datasheets and how PIM can simplify the task.Sun, 22 Oct 2023 22:00:00 +0000https://www.goaland.com/blog/trends/inflation-and-new-consumer-behaviors-goalandhttps://www.goaland.com/blog/trends/inflation-and-new-consumer-behaviors-goalandRead about the impacts of inflation on consumer shopping habits and how businesses are adapting.Thu, 26 Oct 2023 22:00:00 +0000https://www.goaland.com/blog/AI/ai-washinghttps://www.goaland.com/blog/AI/ai-washingRead how AI washing is being used and abused, and the resulting negative impacts on the credibility of this technology.Wed, 13 Dec 2023 23:00:00 +0000https://www.goaland.com/blog/trends/trends-to-follow-in-2024https://www.goaland.com/blog/trends/trends-to-follow-in-2024Check out these 6 trends that you should be following in 2024 to stay ahead of the competition and meet the new demands of shoppers.Thu, 28 Dec 2023 23:00:00 +0000https://www.goaland.com/blog/AI/generative-ai-businesshttps://www.goaland.com/blog/AI/generative-ai-businessHeinz, Nike, Transavia, Zalando… Check out these 5 examples of generative AI used by businesses, to get some ideas.Wed, 10 Jan 2024 23:00:00 +0000https://www.goaland.com/blog/work-process/data-gouvernance-and-pimhttps://www.goaland.com/blog/work-process/data-gouvernance-and-pimRead our definition of data governance, the steps involved, and the importance of using PIM for its implementation.Wed, 24 Jan 2024 23:00:00 +0000https://www.goaland.com/blog/e-commerce/e-merchandisinghttps://www.goaland.com/blog/e-commerce/e-merchandisingStructure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.Sun, 04 Feb 2024 23:00:00 +0000https://www.goaland.com/blog/definition/content-syndicationhttps://www.goaland.com/blog/definition/content-syndicationStructuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.Mon, 18 Mar 2024 23:00:00 +0000https://www.goaland.com/blog/trends/gs1-powered-qr-codeshttps://www.goaland.com/blog/trends/gs1-powered-qr-codesGS1 powered QR codes are progressively replacing traditional barcodes. Read the definition of GS1 QR codes and the benefits they provide to businesses. Wed, 27 Mar 2024 23:00:00 +0000https://www.goaland.com/blog/PIM/how-the-quality-of-data-can-impact-your-businesshttps://www.goaland.com/blog/PIM/how-the-quality-of-data-can-impact-your-businessDiscover the impacts that poor quality data can have on your company's performance and how PIM can save the day.Sun, 07 Apr 2024 22:00:00 +0000https://www.goaland.com/blog/definition/user-generated-contenthttps://www.goaland.com/blog/definition/user-generated-contentRead on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.Mon, 15 Apr 2024 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/digital-shelf-important-kpis-to-monitorhttps://www.goaland.com/blog/guide-and-advises/digital-shelf-important-kpis-to-monitorProduct content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.Wed, 24 Apr 2024 22:00:00 +0000https://www.goaland.com/blog/e-commerce/create-an-amazon-pagehttps://www.goaland.com/blog/e-commerce/create-an-amazon-pageProduct descriptions, photos A+ Content… Find out how to create an Amazon product page that sells and how to stand out effectively on the platform.Wed, 15 May 2024 22:00:00 +0000https://www.goaland.com/blog/definition/supply-chain-and-data-qualityhttps://www.goaland.com/blog/definition/supply-chain-and-data-qualityRead the definition of the supply chain and how data quality can be a lever for optimizing yours.Thu, 23 May 2024 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/using-ai-to-generate-blog-articleshttps://www.goaland.com/blog/guide-and-advises/using-ai-to-generate-blog-articlesRead how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.Tue, 11 Jun 2024 22:00:00 +0000https://www.goaland.com/blog/trends/digital-product-passport-dpphttps://www.goaland.com/blog/trends/digital-product-passport-dppRead the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.Mon, 17 Jun 2024 22:00:00 +0000https://www.goaland.com/blog/definition/social-proofhttps://www.goaland.com/blog/definition/social-proofCustomer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.Mon, 24 Jun 2024 22:00:00 +0000https://www.goaland.com/blog/e-commerce/is-your-content-misleadinghttps://www.goaland.com/blog/e-commerce/is-your-content-misleadingFake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.Mon, 08 Jul 2024 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/gs1-mobile-ready-hero-imagehttps://www.goaland.com/blog/guide-and-advises/gs1-mobile-ready-hero-imageRead about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.Tue, 30 Jul 2024 22:00:00 +0000https://www.goaland.com/blog/trends/print-advertisinghttps://www.goaland.com/blog/trends/print-advertisingFind out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.Wed, 04 Sep 2024 22:00:00 +0000https://www.goaland.com/blog/definition/gtinhttps://www.goaland.com/blog/definition/gtinDiscover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.Mon, 16 Sep 2024 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/power-up-your-video-marketing-campaignshttps://www.goaland.com/blog/guide-and-advises/power-up-your-video-marketing-campaignsLearn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.Wed, 02 Oct 2024 22:00:00 +0000https://www.goaland.com/blog/trends/halloween-marketing-strategyhttps://www.goaland.com/blog/trends/halloween-marketing-strategyDiscover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.Sun, 13 Oct 2024 22:00:00 +0000https://www.goaland.com/blog/e-commerce/anticipate-black-fridayhttps://www.goaland.com/blog/e-commerce/anticipate-black-fridayOptimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.Sun, 20 Oct 2024 22:00:00 +0000https://www.goaland.com/blog/guide-and-advises/social-media-and-new-search-enginehttps://www.goaland.com/blog/guide-and-advises/social-media-and-new-search-engineRead about the new online search behaviors and how the rise of TikTok is threatening Google's position.Sun, 27 Oct 2024 23:00:00 +0000https://www.goaland.com/blog/trends/augmented-reality-and-brand-experiencehttps://www.goaland.com/blog/trends/augmented-reality-and-brand-experienceDiscover how Augmented Reality can be used in sales, some examples of how this technology is applied, and its potential for the future.Mon, 04 Nov 2024 23:00:00 +0000https://www.goaland.com/blog/definition/marketing-tribalhttps://www.goaland.com/blog/definition/marketing-tribalRead on for the definition of tribal marketing, the benefits and how to make it work for your business.Thu, 07 Nov 2024 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/creating-winning-producthttps://www.goaland.com/blog/guide-and-advises/creating-winning-productCatch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.Mon, 18 Nov 2024 23:00:00 +0000https://www.goaland.com/blog/trends/audio-marketinghttps://www.goaland.com/blog/trends/audio-marketingPodcasts, social audio, audio advertising… Discover the importance of audio marketing and the main formats to be aware of to get the most from it.Sun, 24 Nov 2024 23:00:00 +0000https://www.goaland.com/blog/e-commerce/cross-selling-and-upselling-strategieshttps://www.goaland.com/blog/e-commerce/cross-selling-and-upselling-strategiesDiscover what is behind the terms cross-selling and upselling and how to implement these strategies in your business.Sun, 01 Dec 2024 23:00:00 +0000https://www.goaland.com/blog/definition/guerilla-marketinghttps://www.goaland.com/blog/definition/guerilla-marketingWe explain what's behind the term Guerilla marketing, the benefits of using this marketing strategy and what its future looks like.Tue, 10 Dec 2024 23:00:00 +0000https://www.goaland.com/blog/guide-and-advises/google-shoppinghttps://www.goaland.com/blog/guide-and-advises/google-shoppingRead our definition of Google Shopping, the benefits of using the platform, and our tips for optimizing your product feed. Mon, 16 Dec 2024 23:00:00 +0000