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PIM vs Excel: guarantee the quality of product data
Work process

PIM vs Excel: guarantee the quality of product data

Product information is the basis of any sales strategy. 87% of shoppers consider it to be a vital element of their decision to purchase making it necessary to provide them with comprehensive, accurate and up to date product information. To achieve this, using Excel is just is not enough.

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PIM and Marketing strategy: create compelling product pages
Product Information Management

PIM and Marketing strategy: create compelling product pages

In an eCommerce context, the product page becomes an essential element of your marketing and sales strategy. It provides your buyers with the key information on the product they are researching. 87% of shoppers say that this information plays an important role in their decision to buy.

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PIM: build your SEO strategy
Product Information Management

PIM: build your SEO strategy

Search engines have become a popular source of information among consumers. 89% of shoppers take search engine results pages (SERP) into consideration when deciding on a purchase. It is essential to implement a solid SEO strategy to remain competitive.

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5 deadly errors for an eCommerce website
Product Information Management

5 deadly errors for an eCommerce website

The eCommerce industry is growing rapidly. Retail eCommerce sales are expected to double by 2023 to reach 6540 billion dollars. In an ultra-competitive environment, it is becoming a real challenge to provide your customers with the best possible product experience...

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PIM: make a success of your omnichannel strategy
Product Information Management

PIM: make a success of your omnichannel strategy

As new technologies develop, 73% of today’s consumers use all the information available to them to research a product. This change in the customer journey makes it necessary for businesses to implement an omnichannel marketing strategy.

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PIM: provide the best product experience for your customers
Product Information Management

PIM: provide the best product experience for your customers

The customer product experience has an ever-increasing importance in the success of a business. It involves providing the buyer with positive emotions throughout their customer journey. 84% of businesses saw a noticeable increase in revenue after focusing on the product experience.

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PIM and Cloud: how to boost your performance?
Product Information Management

PIM and Cloud: how to boost your performance?

The worldwide market for cloud services is booming and estimated to reach 623.3 billion dollars by 2023. Businesses are increasingly developing cloud strategies to optimize their costs and save time: 77% of businesses see cloud technologies as a competitive advantage.

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Product Information Management and Digital Asset Management: optimize the product pages of your eCommerce website
Product Information Management

Product Information Management and Digital Asset Management: optimize the product pages of your eCommerce website

71% of consumers believe that a video provides superior understanding of a product. Contrary to an in-store purchase, the buyer cannot test, touch, or handle the product on an eCommerce site. The product page is essential in giving the buyer a reassuring and top-quality customer journey.

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Optimize your translation management with PIM
Product Information Management

Optimize your translation management with PIM

Managing translations is a key issue in customer satisfaction. Whatever the channel they use, buyers prefer to access content in their own language. For example, 75% of online consumers state that they want to access content written in their mother tongue when buying a product.

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PIM: managing product catalogs for Marketplaces
Marketplaces

PIM: managing product catalogs for Marketplaces

Today’s Marketplaces attract an increasing number of buyers. 2/3 of consumers check on Amazon to research a new product before buying. The popularity of Marketplaces is explained by the many advantages they hold for consumers: competitive pricing, variety of references, product availability…

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PIM and PrestaShop: boost your eCommerce sales
Product Information Management

PIM and PrestaShop: boost your eCommerce sales

51% of consumers use Google to research a potential online purchase. Cell phone, tablet, PC, smart objects… whatever the device, the web is now a key part of the customer journey. Primarily used as an information channel, it allows the buyer to research and compare products before making their online purchase.

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Produce print catalogs with Akeneo PIM
Publication production management

Produce print catalogs with Akeneo PIM

Contrary to what you may think, 9 out of 10 consumers still prefer to read a print catalog than its digital version. In our increasingly digital society, paper remains a preferred medium for shoppers. People continue to prefer print documents because they provide unrivalled readability.

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